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Oglala Sioux Tribe Sues Major Beer Companies Over Alcoholism On Reservation

By GRANT SCHULTE   02/09/12 03:51 PM ET  AP

LINCOLN, Neb. -- An American Indian tribe sued some of the world's largest beer makers Thursday, claiming they knowingly contributed to devastating alcohol-related problems on South Dakota's Pine Ridge Indian Reservation.

The Oglala Sioux Tribe of South Dakota said it is demanding $500 million in damages for the cost of health care, social services and child rehabilitation caused by chronic alcoholism on the reservation, which encompasses some of the nation's most impoverished counties.

The lawsuit filed in U.S. District Court of Nebraska also targets four beer stores in Whiteclay, a Nebraska town near the reservation's border that, despite having only about a dozen residents, sold nearly 5 million cans of beer in 2010.

Tribal leaders and activists blame the Whiteclay businesses for chronic alcohol abuse and bootlegging on the Pine Ridge reservation, where all alcohol is banned. They say most of the stores' customers come from the reservation, which spans southwest South Dakota and dips into Nebraska.

"You cannot sell 4.9 million 12-ounce cans of beer and wash your hands like Pontius Pilate, and say we've got nothing to do with it being smuggled," said Tom White, the tribe's Omaha-based attorney.

Owners of the four beer stores in Whiteclay were unavailable or declined comment Thursday when contacted by The Associated Press. A spokeswoman for Anheuser-Busch InBev Worldwide said she was not yet aware of the lawsuit, and the other four companies being sued – SAB Miller, Molson Coors Brewing Company, MIllerCoors LLC and Pabst Brewing Company – did not immediately return messages.

The lawsuit alleges that the beer makers and stores sold to Pine Ridge residents knowing they would smuggle the alcohol into the reservation to drink or resell. The beer makers supplied the stores with "volumes of beer far in excess of an amount that could be sold in compliance with the laws of the state of Nebraska" and the tribe, tribal officials allege in the lawsuit.

The vast majority of Whiteclay's beer store customers have no legal place to consume alcohol since it's banned on Pine Ridge, which is just north, state law prohibits drinking outside the stores and the nearest town that allows alcohol is more than 20 miles south, said Mark Vasina, president of the group Nebraskans for Peace.

The Connecticut-sized reservation has struggled with alcoholism and poverty for generations, despite an alcohol ban in place since 1832. Pine Ridge legalized alcohol in 1970 but restored the ban two months later, and an attempt to allow it in 2004 died after a public outcry.

The reservation spans impoverished areas, including Shannon County, S.D., which U.S. census statistics place as the third-poorest in the nation. It has a median household income of $27,300 and nearly half of the population falls below federal poverty standards.

Tribal President John Yellow Bird Steele said the tribe council authorized the lawsuit in an effort to protect the reservation's youth.

"Like American parents everywhere, we will do everything lawful we can to protect the health, welfare and future of our children," he said.

The tribe views the lawsuit as a last resort after numerous failed attempts to curb the abuse through protests and public pressure on lawmakers, White added. He said the tribal council voted unanimously about four months ago to hire his law firm.

One in four children born on the reservation suffer from fetal alcohol syndrome or fetal alcohol spectrum disorder, and the average life expectancy is estimated between 45 and 52 years – the shortest in North America except for Haiti, according to the lawsuit. The average American life expectancy is 77.5 years.

"The illegal sale and trade in alcohol in Whiteclay is open, notorious and well documented by news reports, legislative hearings, movies, public protests and law enforcement activities," the lawsuit states. " All of the above have resulted in the publication of the facts of the illegal trade in alcohol and its devastating effects on the Lakota people, especially its children, both born and unborn."

Nebraska lawmakers have struggled for years to curb the problem, and are considering legislation this year that would allow the state to limit the types of alcohol sold in areas like Whiteclay. The measure would require local authorities to ask the state to designate the area an "alcohol impact zone."

The state liquor commission could then limit the hours alcohol sellers are open, ban the sale of certain products or impose other restrictions.

Nebraska state Sen. LeRoy Louden of Ellsworth, whose district includes Whiteclay, said he introduced the measure with support from county officials who have seen their health care and jail incarceration costs rise.

___

Associated Press writer Michael Avok contributed to this report from Lincoln, Neb.

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HuffGeist
Pragmatic Dyslexic: Handed lemons? Make melonade!
05:46 AM on 02/15/2012
My mother has always said that native Americans suffer from the 'curse' of having highly efficient metabolisms and being overrun by a society of much less efficient metabolisms (among with a lot of other suffering). Because of their efficient metabolisms honed from years of maximizing their intake, highly process foods, increased sugar, and alcohol throw their bodies into absolute havoc. Remove the lack of movement and no longer expending energy gathering sustenance and it only compounds from there. They simply cannot adapt. Ii is similar to the somewhat opposite way that a non-whale blubber eating people would probably not do well on that diet. This also serves to maximize the bad effects of things like alcohol. Along with alcoholism is a crippling heath crisis.

So what does the rest of modern society do with this form of societal reparations? How much do we account for the many ills done to this culture? Whatever does happen, I do not think this will not work, nor do I think that it will it serve to help in a greater way. I can't see this lawsuit having legs, but I do feel badly for their suffering.
07:00 PM on 02/11/2012
It is time that people grow up and accept responsibility for their own dang actions. The beer companies didn't hand out "free" beer to these people. They CHOSE to buy it and drink it. And now they want to blame somebody for their own actions. That is very sad and I hope it gets thrown out of court. And if the reservations are "hurting" for money then how the heck did these people afford to buy the beer in the first place??

And seriously, its 2012 and time to get off the reservation trip. You don't see african americans going around blaming the goverment for stuff that happened many years ago (way before we were born). Personally I'm tired of the "hand-outs" that the tribes get. Must be nice to get free funding for a house and then treat it like crap.

Time for everybody to stand up for their own actions and become a responsible adult. These stupid law suits need to end. Americans are "sue" happy and its sad. My mom died from lung cancer so does that mean I can sue the tobacco companies?? Of course I could but why should I? She chose to smoke.
07:48 AM on 02/11/2012
The beer drinkers on the reservation know where the beer is coming from. The owners of the Whiteclay beer stores know where the beer is going when it leaves their establishments. The wholesalers and ultimately the brewers know they've got a nice little thing going in Whiteclay.
Obviously, they don't think they're doing anything wrong.
Wrong.
See more on my blog: Barley Literate by Rick Subber
http://barleyliterate.blogspot.com/2012/02/did-they-really-think-part-1.html
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Dahveed1
I have Flying Monkeys...
12:09 AM on 02/11/2012
Once again, another sad example of American's not taking responsibility for their actions. "Its somebody else's fault I'm an alcoholic." Right. There are stores around me that sell beer and I'm not an alcoholic, and yet in a reservation the size of CT, there is an alcohol problem and its dry. This is the biggest problem we have as American's - the inability to admit we're in control, to say its our fault. No, instead we take the easy way out and blame somebody else. The bad thing about taking the easy and lazy way out is that we'll eventually lose the freedom we had because we prove we're not responsible enough to be free.
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OutAtFirst
Mountain goat, desert rat and sea dog
03:39 PM on 02/10/2012
If they somehow manage to shut down those five stores, five more will spring up a few miles down the road, and so on and so on. A lawsuit isn't going to fix the problem. They might try monitoring the entrances to the reservation, but I doubt that would work either.
10:00 PM on 02/10/2012
EXACTLY!

J.D. Krug
jdkrug.com
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HUFFPOST SUPER USER
El Chingaso
Fighting for mental superiority...
02:18 PM on 02/10/2012
Alcohol is simply a tool and not the root cause of addiction. A can of brew never put a weapon to someone's head and demanded to be consumed. Addiction is a mental and physiological disease. But there is hope...even on the rez.

Freedom comes with risks and individual responsibility...to oneself.
11:41 AM on 02/10/2012
I grew up in S.D. close to the reservations. Not many jobs on the rez, not many jobs off the rez. I liked the life, parents supported me, partied, had a good time. My parents were my subsidy. One day my father told me I could keep the car he had paid a hundred bucks for and gave me 20 dollars for gas, said that was the last money I was getting from him. Suggested I head to Neb, where my sister lived and get a job. Got a job, slept on a couch, after I got two checks, got my own little studio, been on my own ever since. Indians are still on the rez doing what I did 45 years ago. They should have put my Dad in charge.
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Dahveed1
I have Flying Monkeys...
12:13 AM on 02/11/2012
Some people need some "tough love" to get them motivated to do something. But American's don't like the tough love approach. We like the support me forever model.
12:32 AM on 02/11/2012
You've got it....
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HUFFPOST SUPER USER
fastgixxer22
Both parties suck. Yours just sucks more.
03:39 AM on 02/10/2012
Well, if they're going to go so far as to say that the beer companies are responsible for the alcoholism on the reservation, then they should take it one step further and sue the tribe for the impoverished conditions on the reservation that lead to these people resorting to alcohol in the first place.
MtnGeek
Partisan thinking is an oxymoron
09:06 AM on 02/13/2012
So you think it is the tribe's fault their reservation is on the most impoverished counties in the country with no jobs or opportunities?
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HUFFPOST SUPER USER
fastgixxer22
Both parties suck. Yours just sucks more.
09:38 AM on 02/13/2012
I never said that is what I believe. My point is that its absolutely ludicrous to blame the beer companies for alcoholics consuming their beer, just as its ridiculous to blame the tribe for the conditions leading to the alcoholism.
11:36 PM on 02/09/2012
Can Native Americans who live in the ghetto where alcohol is freely on every corner also sue these companies? Can the ones who live within walking distance of the breweries here in Milwaukee sue? I'm about as liberal as people come and believe in suing for good reasons but this just seems like the wrong way to do it.
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11:02 PM on 02/09/2012
This is, all-around, the wrong way to try to "solve" this problem--if they're actually trying to solve the problem.

Suing/blaming others won't work, and neither will prohibition.
unique
Animal lover forever
08:44 PM on 02/09/2012
Next they will be suing McDonalds, claiming
their food is causing obesity.
HUFFPOST COMMUNITY MODERATOR
Maxirules
01:21 AM on 02/10/2012
Now that case would make a lot of sense.
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HUFFPOST SUPER USER
emmeaki
07:47 PM on 02/09/2012
"You cannot sell 4.9 million 12-ounce cans of beer and wash your hands..."

You have no one to blame but the people who bought those 4.9 million 12-ounce cans!
HUFFPOST COMMUNITY MODERATOR
Maxirules
01:22 AM on 02/10/2012
I think the biggest problem is lack of jobs and good education.
05:08 PM on 02/10/2012
more jobs = more $$$$ = more booze!

I drink because I'm depressed... I'm depressed becasue I drink...
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HUFFPOST SUPER USER
eilish
Life ain't like a box of chocolates
06:21 PM on 02/09/2012
The thing here is that we did bring alcohol to the native Americans and they physically had absolutely no tolerance for it. Addiction is severe and fast, and apparently they need more than a couple of hundred years to get to, say, my ancient Irish family's capacity.

Companies have capitalized on this shamelessly. I worked with Indian tribes in AZ (has the largest square mileage of reservations in the U.S.) and it is true that alcoholism is their #1 health problem and killer.
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HUFFPOST COMMUNITY MODERATOR
J0E1
Don't blame me, I'm not a republicrat.
06:03 PM on 02/09/2012
What do you suggest these stores do?  "Oh sorry, I can't sell to you because you look Native American and might smuggle it back into your reservation...."
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HUFFPOST SUPER USER
tomteboda
10:41 PM on 02/09/2012
And that wouldn't have its own host of civil liberties issues, right?
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HUFFPOST SUPER USER
Ole Liberal Soul
The Weekend: Brought to you by liberals since 1937
05:57 PM on 02/09/2012
Hmm.... so if the stores stop selling to residents of the reservation can they sue again claiming violation of the Civil Rights Act?