We've got another viral YouTube video on our hands, and it's centered around a man in various stages of shaving.
Matthew Ferguson, the assistant director of student life at Rutgers University, posted a video of his head -- 6 of them, in fact -- floating against a black screen while lip-synching to Nicki Minaj and David Guetta's "Turn Me On" on Wednesday night.
Perhaps the most intriguing part is that some of the heads have beards, others have mustaches, and some are facial hair-free.
According to Ferguson, the purpose of his video "Mattstache" was to give his beard, which he had sported for five years, a proper send-off.
"We did not expect this one to go the way it went," Ferguson told New Brunswick Patch. "The machine took over."
Despite the fact that his video has been viewed over 300,000 times in under 48 hours, Ferguson is staying humble. "If we make some people smile and laugh ... that's a good day for us," he insisted. "Some people jokingly asked for my autograph."
Modest or not, it looks like YouTube sensation Karmin -- who broke out with Nicki Minaj covers -- may have some competition. (Except, of course, Karmin actually sings).
For more, click over to New Brunswick Patch.