Banned Ryanair Ads: Too Much Fuss Over A Little Lingerie? (PHOTOS)
The constantly pearl-clutching Advertising Standards Authority in Britain has dropped the ban hammer on more ads that it deems too racy for public consumption.
The latest victim? Some tease-y ads for budget airline Ryanair, which feature hot flight attendants wearing only their skivvies and boasting the slogan, "RED HOT FARES & CREW!"
The lingerie wasn't appreciated by everyone, though. ASA decided to shut down the ads, which ran in several newspapers, after receiving 17 complaints that they were too provocative. They released the following statement:
"We also considered that most readers would interpret these images, in conjunction with the text ... and the names of the women, as linking female cabin crew with sexually suggestive behaviour."
"Although we acknowledged that the women in the ads had consented to appear in the calendar, we considered that the ads were likely to cause widespread offence, when displayed in a national newspaper, and therefore concluded that they breached the [advertising] code."
Part of the impetus for the ban was an online petition filed asking Ryanair to ban the ads, which has since gotten over 11,000 signatures. Writes the woman who filed it:
I'm a member of an airline Cabin Crew and what's more I love my job. My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers. Safety is our number one priority, not the brand of our underwear.
Are the lingerie-themed ads provocative? Sure. Is that worth banning them? We'll let you decide; check out one of them below. (Also below: our slideshow of other recent banned ads.)
Scroll down for more photos.
The ASA <a href="http://www.huffingtonpost.com/2012/02/15/banned-ryanair-ad_n_1279529.html?1329336365" target="_hplink">banned these Ryanair ads in February 2012</a>, deeming them too "sexually suggestive" to run in newspapers.
Drop Dead clothing line
Banned in November 2011 for<a href="http://www.huffingtonpost.com/2011/11/10/drop-dead-ads-banned-asa_n_1085903.html" target="_hplink"> showing an "underweight" model</a> and sending an "irresponsible" message.
Marc Jacobs Oh, Lola!
Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/09/dakota-fanning-perfume-ad-banned-marc-jacobs_n_1083535.html" target="_hplink">its potential to "sexualise a child."</a>
L'Oréal's Revitalift Repair 10
Banned in February 2012, for "misleadingly exaggerated the performance of the product," i.e. smoothing over Rachel Weisz's skin with technology, not makeup.
Marks & Spencer lingerie
Banned in November 2011 for <a href="http://fashion.telegraph.co.uk/news-features/TMG8924873/Marks-and-Spencer-lingerie-advert-banned-for-being-too-sexy.html" target="_hplink">showing ''objectified women''</a> and images that are ''sexually suggestive'' and likely to be seen by children.
Banned in November 2011 for being <a href="http://www.huffingtonpost.com/2011/11/26/banned-deodorant-ads-uk-lucy-pinder-lynx_n_1113958.html?1322660080" target="_hplink">"sexually suggestive, indecent, provocative."</a>
Miu Miu Fall 2011
Banned in November 2011 for <a href="http://www.huffingtonpost.com/2011/11/23/hailee-steinfeld-miu-miu-ad-banned_n_1109948.html" target="_hplink">its setting, on a rail road track, being "irresponsible."</a>
Banned in July 2011 for <a href="http://www.huffingtonpost.com/2011/07/27/julia-roberts-loreal-ad-ban_n_910587.html" target="_hplink">"excessive retouching."</a>
Maybelline's The Eraser
Banned in July 2011 for "excessive retouching."
Yves Saint Laurent's Belle D'Opium fragrance
Banned in February 2011 for suggesting <a href="http://www.huffingtonpost.com/2011/02/02/ysl-belle-dopium-ad-banne_n_817455.html" target="_hplink">"the injection of opiates into the body."</a>
American Apparel Ads
Some of American Apparel ads (including the one above) were banned by Britain's ASA for gratuitous nudity; a few more were deemed "exploitative" for sexualizing young women. (American Apparel photo)
Lara Stone for Calvin Klein
In 2012, Lara Stone posed with a group of male models in this Calvin Klein ad. It was <a href="http://www.huffingtonpost.com/2010/10/21/calvin-klein-billboard-ba_n_771559.html" target="_blank">promptly banned by Australia's Advertising Standards Bureau</a> after they found it to be "suggestive of violence and rape."
Bulgari's Julianne Moore Ad
This ad was pulled in Italy in 2011 after the mayor of Venice found it inappropriate.
Rimmel's Mascara Ad
The British Advertising Standards Authority (ASA) <a href="http://www.huffingtonpost.com/2010/11/26/why-was-this-georgia-may-_n_788605.html" target="_blank">banned this ad after they declared it misleading</a> because Georgia May Jagger is wearing false eyelashes -- even though there's a small disclaimer at the bottom that says, "show with lash inserts."
Brian Atwood's Madison Avenue Ads
The <a href="http://www.huffingtonpost.com/2012/08/23/brian-atwood-ads-banned_n_1824162.html" target="_blank">video of this ad was banned from taxis and the print versions were banned</a> from the facade of Atwood's Madison Avenue store after being found to be too racy.
Natalie Portman for Dior
The Advertising Standards Authority<a href="http://www.huffingtonpost.com/2012/10/23/natalie-portman-dior-ad-banned-mascara_n_2004837.html" target="_blank"> banned this ad </a>because they felt the ad used excessive "post-production retouching" in order to exaggerate the real effects of the mascara being advertised.
Tom Ford's Gucci Campaign
In 2004, this Tom Ford Gucci ad campaign became controversial as women saw the girl's shaved pubic hair as degrading and wrong.
Rachel Weisz for L'Oreal Paris
This ad was banned after a complaint from Liberal Democrat Jo Swinson who claimed the ad was "misleadingly exaggerated" in that is makes Weisz look far younger than she actually is and presents a bad image for women.
American Apparel Sock Ad
Oh American Apparel, how you love to push the envelope. Here's another one that was banned because the ad is supposed to be promoting socks but it seems more to be exploiting the girl instead.
Taylor Swift for CoverGirl
This Taylor Swift mascara ad was <a href="http://www.huffingtonpost.com/2011/12/20/covergirl-mascara-ad-banned_n_1159957.html" target="_blank">banned by the National Advertising Division of the COuncil of Better Business Bureaus Claims (NAD)</a> after they found the product depiction to be dishonest with it's claims that the mascara will make lashes have "2X more volume" and be "20 percent lighter."
American Apparel Models
Again, American Apparel gets in hot water when they apparently use underage models (girls younger than 16) on their website. Britain's ASA <a href="http://www.huffingtonpost.com/2012/12/05/american-apparel-sexy-ads-asa-child-models_n_2243360.html#slide=1805970" target="_blank">accused the store of "sexualizing" underage models. </a>