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Helen Gurley Brown Turns 90 -- Her Best Quotes


First Posted: 02/18/2012 5:18 pm Updated: 02/18/2012 5:26 pm

If you ever watch the women of Sterling Cooper navigate the sexual mores of the early 60s and think, simultaneously, "Thank god that's not me" and also that parts of that game must have been ever so slightly fun, you probably have Helen Gurley Brown to thank.

With her books "Sex and the Single Girl," "Sex and the Office," and "Sex and the New Single Girl" among others and as editor of Cosmopolitan from 1965 to 1997, Brown, who turns 90 today, basically created the Joan Holloway figure, the woman who uses her career as a means of accessing men, money, sex, great clothes, and all-around glamour.

Brown was criticized for encouraging this approach to life -- 70s feminists weren't huge fans. Still, it's hard to deny Brown's role in making America aware that single women had sex lives and that the sex they were having, and how they went about getting it, could and would be discussed publicly, as a source of pleasure, not shame.

As Judith Warner noted in the New Yorker in 2009:

In everything that Brown has written or edited, she has promoted the message that sex is great, and that one should get as much of it as possible. (Ditto for money.) Just about everyone knows this, and has always known it, but in Brown’s youth few women would admit it, even to themselves. So if, in 1963, sex did cease to be quite so clandestine a pleasure—especially for unmarried females -- that was, in part, her doing.

The hard part about paying tribute to Brown is that it's nearly impossible to do as well as she herself could. She is easily one of the most quotable women of the last 100 years. When it comes to turning a phrase, she would hold her own at a cocktail party also attended by Dorothy Parker, Diana Vreeland and Mae West. So in honor of her birthday, here is Brown in her own words.

SLIDESHOW: The Quotable Helen Gurley Brown

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If you ever watch the women of Sterling Cooper navigate the sexual mores of the early 60s and think, simultaneously, "Thank god that's not me" and also that parts of that game must have been ever so s...
If you ever watch the women of Sterling Cooper navigate the sexual mores of the early 60s and think, simultaneously, "Thank god that's not me" and also that parts of that game must have been ever so s...
If you ever watch the women of Sterling Cooper navigate the sexual mores of the early 60s and think, simultaneously, "Thank god that's not me" and also that parts of that game must have been ever so s...
If you ever watch the women of Sterling Cooper navigate the sexual mores of the early 60s and think, simultaneously, "Thank god that's not me" and also that parts of that game must have been ever so s...
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08:23 PM on 08/13/2012
When I was 13 years old I carried around Comso Mag like it was a bible. Thank you HGB.
04:50 PM on 08/13/2012
Helen, I salute you!!!
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HUFFPOST SUPER USER
see-ellen2001
09:45 AM on 02/25/2012
When I was younger I read Cosmo regularly. But that stopped. I guess it fills a niche with the hottest-place-on-your-man's-body-that-if-you-touch-it-he-will-be-putty-in-your-hands articles. And as their covers attest, only slim straight famous woman in low cut gowns can be fun and free and sexual. I shudder to think young women flip thru this magazine and think this is what feminism is all about.
01:14 PM on 02/21/2012
Many men, religious leaders and, remarkably, even some female politicians would love to return women to their second class, subservient roles. Thank goodness for brave women like this who spoke out and help free us from the bondage of sexism.
03:55 PM on 02/21/2012
And she set you free.
06:26 AM on 02/21/2012
Cosmo. Shallow, superficial, vapid.
Not really my favorite vehicle for feminism.
HUFFPOST SUPER USER
MissTake1989
Equal means equal, hypocrites.
01:21 PM on 02/21/2012
So...your definition of feminism is women being able to make choices...that feminists want them to choose?

Typical.
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HUFFPOST SUPER USER
AppleBaby
I'll look to like if looking liking move
04:53 PM on 08/13/2012
That is the reason why I will never call myself a Feminist.
01:42 PM on 02/21/2012
No kidding. Women have it great now: men who won't step up and marry as there's no need to anymore. Women who have lots of great sex aren't told that their abortions leave scar tissue and render them infertile. At least if everyone was honest, women could make informed decisions. As it is now, they're really still manipulated and forced to serve those who make money from their ignorance. Women just don't seem deeply contented to me as they did in the early sixties. Women used to aim for marriage and family. Now they don't seem to have direction as they once did. But again, they just don't seem as happy or content as they once were.
10:45 AM on 02/23/2012
And you base your comment that women are not as happy on what? Thank god that I had a career to support myself when my loving husband ran off with another woman because she would swing with him.
02:45 PM on 02/23/2012
Abortions leave scar tissue and render women infirtile? Where did you get that information? The Howdy Doody Show? I know two women personally who both had abortions and both now have perfectly normal children. What made women happier in the early 60's? Being told their happiness could only be found with a man? Today, men are the cherries on the cakes of our lives. We don't need them to be happy; we need them to love and to love us back.
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HUFFPOST SUPER USER
PiedType
Old editors never die, they just revert to type
12:54 AM on 02/21/2012
Happy Birthday, Helen! Thanks for all you've done for us.
05:22 PM on 02/20/2012
Helen,you're one of a kind! You go,Girl! Happy 90th!!!
HUFFPOST SUPER USER
meanlady21
02:58 PM on 02/20/2012
She is still alive, thumbs up to you Helen.
02:18 PM on 02/20/2012
Well, where's her 90 yr old picture?
I wanna see if all the Cosmo stuff she publized worked on/for her.
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dpkjj
Peace on Earth
01:15 PM on 02/20/2012
90? I can't believe it. Her book influenced me a lot - it was one of the main things that got me to the decision that I could have a fuul and satisfying life without a husband. And I'm not talking about sex, either. The title was actually chosen by the editors/publisher. The majority of the book was on the theme mentioned above - that woman can and should have a complete life with or without a man. I wonder if some of the people who write about the book actually ever read it. I also wonder if they know how it was back in those dark ages.

Thanks, Helen, and I hope you have many more active years.
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HUFFPOST SUPER USER
DocBeasley
09:55 AM on 02/20/2012
I always liked her. She emotionally emancipated American women. I like the emancipated woman as friend, partner, and spouse.
09:04 AM on 02/20/2012
Well behaved women seldom make history.
08:41 AM on 02/20/2012
If it were a guy talking the way she has he would be called a cad, a sleaze and a womanizer.
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HUFFPOST SUPER USER
DocBeasley
09:51 AM on 02/20/2012
...or Hugh Hefner
HUFFPOST SUPER USER
MissTake1989
Equal means equal, hypocrites.
12:52 PM on 02/20/2012
How many of those praising Brown also condemned Hefner?

A lot.
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Badger33
I'm trying real hard to be the shepherd.
02:39 AM on 02/20/2012
She's from a different era. She was fighting against this: http://www.youtube.com/watch?v=ABCDPGzjalQ&feature=related
01:16 PM on 02/21/2012
That video would be funny if it weren't so true of the time many would call "the good old days".
03:57 PM on 02/21/2012
LOL
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Huah
Political-Scientist/Historian/Raconteur
02:24 AM on 02/20/2012
A very cool Lady!