The magic that is Jeremy Lin has sold out stadiums, resolved a cable dispute and made New York's basketball team sexy again. It's also luring celebrities to Madison Square Garden in droves. Since the Knicks' much-talked-about point guard started two weeks ago, Linsanity has reached a fever pitch.
Among those checking out the action this weekend for the Knicks' three home games -- New Orleans 85-89, Dallas 104-97, and New Jersey 92-100 -- were Kevin Costner (in town for Whitney Houston's funeral), Woody Allen, Eva Longoria, Seth Meyers, Paul McCartney and Lin college classmate Mark Zuckerberg.
Noted Nets fans Beyonce and Jay-Z (Jay's a co-owner) also appeared courtside Monday night as their team squashed the Knicks in a rematch. Meanwhile, Kim Kardashian, Nets forward Kris Humphries' ex-wife and rumored Lin fan, was nowhere to be found.