We don't even know where to begin with this one.
This video, a precious portrait of a sensitive, Eastern European photographer named Clayton Soros, indicates that it was put out by Dell as a part of their so-called "Visual Innovators" series. You know, the type of "spotlight on creativity" video that companies put out whose purpose is unclear but seems intended to generally show that its executives are in tune with millennials who know how how to use an SLR, or something.
That is, until the end of the video. We don't want to give it away, but we can safely say that not since Terrence and Phillip was a joke of this kind committed to so thoroughly.
Dell has confirmed that the ad is a hoax, saying in a statement:
Regarding the parody some are still asking us about: This video is not affiliated with Dell, but it’s great to see creative professionals get inspiration from using our products. Our Dell.com/takeyourownpath program is all about celebrating people who take their own professional path. Regarding this parody, we consider imitation to be the sincerest form of flattery.
So in the end, Dell has no problem with being associated with the video, and a bunch of hip young filmmakers got to create a passion project without having it pulled down. Win/win!
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