02/27/2012 04:44 pm ET | Updated Feb 28, 2012

Kate Upton Carl's Jr. Commercial: Model Gets Steamy With The Southwest Patty Melt (VIDEO)

Apparently, the new Southwest Patty Melt from Carl's Jr. and Hardee's is pretty hot, at least according to the ad below. Recent Sport's Illustrated swimsuit model Kate Upton is seen sweating down her cleavage after chowing down on the burger. The burger was so hot, apparently, that she had to remove her pink sweater as well.

Kate Upton now joins the ranks of Paris Hilton, Kim Kardashian and Padma Lakshmi as a burger eater/sexual object.

We're all for ladies chowing down on burgers, but we've yet to see such an intense physical reaction when burgers are eaten in real life (and we've eaten a lot of 'em).