McDonald's To Debut The McBaguette In France

On April 18, McDonald's France is debuting its newest sandwich: the McBaguette. The sandwich will feature a burger with French-made Emmental cheese and mustard on a baguette rather than a bun. The McBaguette will be available for six weeks throughout France's 1,228 McDonald's outposts.

Nawfal Trabelsi, Senior Vice President of Marketing for McDonald's France and Southern Europe said the the McBaguette is designed to appeal to the palates of local diners.

We're surprised that the McBaguette didn't already exist, given McDonald's penchant for incorporating regional food items into menu items. The McItaly burger contains Italian products like pancetta and Asiago cheese and Israel's McFalafel (RIP) played off the popular Mediterranean chickpea dish.

Though baguettes may be popular in France, they don't usually have a burger inside. It remains to be seen if McDonald's can close the gap between French culinary heritage and fast food.

Comments

[Candide33]

10:22 PM on 12/03/2012

It's a poorboy or Po-Boy as we say here in Louisiana

[dbrett480]

07:56 PM on 03/03/2012

I'd like to see some of McDonald's foreign offerings available in the US.

[transe]

02:26 PM on 02/29/2012

you know, it actually sounds pretty good. especially at 3 in the morning, when you have the munchies.

[Steveh0607]

11:38 AM on 02/29/2012

It guess it had to happen. If the French go for this then there truly is no God.

[RDX]

08:39 AM on 02/29/2012

McDonalds: "Finding newer things to cram a burger into"

[donnyraindog]

07:26 AM on 02/29/2012

I've heard they are also working on a potato chip and mircle whip on wonder bread concoction to be labeled a McBagger.

[stuck-in-paris]

06:56 AM on 02/29/2012

they will love it!!!

[sisNorth]

07:22 AM on 02/29/2012

I have to agree. I just returned from Paris 3 days ago. I was amazed to see that every McDonald's I saw was packed with people. Also noticed that their restaurants seem to be designed/decorated to attract adult customers rather than children.

[sheoples]

05:46 AM on 02/29/2012

i think this is an insult to the foodie culture of the french.

expect this go down in flames.

this is the latest corporate attempt at trying to commercialize and stereotype the french tastes.

[Tahut]

07:28 AM on 02/29/2012

Yeah, the frenchies are very particular about presentation, substance and quantity. Then again, the krauts are just as headstrong and their version of homefries with a McMuffin is much better than the old deep-fired potato pancake you get in the US.

[paniconthenet]

12:20 PM on 03/03/2012

Insult the food culture of the French?! Are you serious? It's not an insult at all, its called corporate integration. If people get insulted by food, they have a hell of a life in this day & age!

[David Blakeley]

05:16 AM on 02/29/2012

That's not a baguette, Mc Donald's. That's a Cibatta. Call it the Mc Cibatta, guys.

[WarpedHuman]

04:07 AM on 02/29/2012

Ew

[crimminy]

01:23 AM on 02/29/2012

Reminds me of that I Love Lucy episode where the gang buys a cheese sandwich, and it tastes like rubber with stale bread...... Don't think McDonalds is going to be baking fresh bread, and using quality cheese and lunch meat....

[Tahut]

07:31 AM on 02/29/2012

Europe has difference food standards than the US. In fact, a Big Mac tastes much better in Europe than the US. Of course, In-N-Out Burgers and fries are still the flagship of the burger fast-food chains no matter where you are in the world ... IMHO.

[Transam man]

08:15 AM on 02/29/2012

Agreed. While living in Sweden, their McDonalds actually served burgers with real meat instead of a "meat like substance".

[Shukr]

01:15 AM on 02/29/2012

If its coming, tell it to don't stop and keep on moving.

[sheoples]

12:52 AM on 02/29/2012

corporate america will sell ANYTHING for a profit even at detriment of customers

http://www.youtube.com/watch?v=pUn3gf-0VlY
WKUK - Butter Bars

[Grigori Rasputin]

01:30 AM on 02/29/2012

They don't force you to buy it. I've never been forced to buy a big mac. They sell it because people WANT it.

[sheoples]

02:45 AM on 02/29/2012

that's a flawed argument.

i don't know how many times i've heard that flawed retort from dim wits.

your making some fast and loose assumptions on WHY and HOW people decide to purchase.

it's less about "wanting" as is they have become addicted to it.

there is a science to how fast food companies craft their food to make it addictive.

educate yourself.

[sheoples]

12:34 AM on 02/29/2012

mcdonalds, making heart disease as tasty as possible for the poor and dumb.

[Cage me]

11:35 PM on 02/28/2012

Does this really shock us... I can see the marketing room ...
See we take eggs, 6 nuggets, yogurt parfait, two extra grease filled patties, a hash brown and wrap them in a pancake.. It'll be awesome... The McCoronary

[cedy]

12:36 AM on 02/29/2012

Pretty sure that was the conversation for the Double Down at KFC.