Seemingly undeterred that their heated protest of JCPenney has done little to further their cause, conservative group One Million Moms has its sights now set on Toys 'R' Us.
As Right Wing Watch and Towleroad are reporting, One Million Moms has threatened Toys 'R' Us with a boycott because the toy chain is carrying the controversial Archie comics issue featuring the wedding of Kevin Keller, an openly gay character.
These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.
The trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.
UPDATE: No word from the toy retailers just yet, but Archie Comics CEO Jon Goldwater has released a statement in defense of his publication's gay marriage issue. "As I’ve said before, Riverdale is a safe, welcoming place that does not judge anyone," he wrote. "It’s an idealized version of America that will hopefully become reality someday. We’re sorry the American Family Association/OneMillionMoms.com feels so negatively about our product, but they have every right to their opinion, just like we have the right to stand by ours. Kevin Keller will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate and narrow-minded people."
Of course, the planned protest comes on the heels of One Million Mom's much-publicized threat to JCPenney after that retailer appointed Ellen DeGeneres as its spokeswoman.
Take a look at several other gay-related protests against retail outlets and other businesses below: