Banana Republic 'Mad Men' Airplane Show Is Underway (PHOTOS)
Where Karl Lagerfeld goes, fashion follows. Thus Banana Republic decided to make like Chanel and present its second "Mad Men"-inspired collection on an airplane.
The flight is underway as we speak, with bloggers and models jetting off from New York's JFK airport to LAX in Los Angeles in a customized Virgin America plane. According to Fashionista, the show will include only four looks (we imagine a full show with dozens of models would get a bit cramped), but Banana Republic is upping the luxe factor for a real fashion show feel with branded swag and in-flight cocktails (Bloody Marys!).
While we're not sure what airplanes have to do with "Mad Men," but it does seem like a fun gimmick to make people (and any high-flying birds) aware of the new collection. Then again, staging a show in air doesn't come without complications. Banana Republic just tweeted:
Experiencing turbulence- safety first! In flight fashion show to begin once we're in smoother skies #inflightfashionproblems #BRMadLive
Hate those in-light fashion problems. See pics below and follow the show live with @BananaRepublic on Twitter.
Now boarding- a special @VirginAmerica flight to celebrate our #BRMadMen collection- stay tuned for more pic instagr.am/p/Hl2p12NDxe/
— Banana Republic (@BananaRepublic) February 29, 2012
Serving up cocktails fit for Mr. Draper-Bloody Marys courtesy of our classy @VirginAmerica friends #BRMadL instagr.am/p/HmEHDotDy3/
— Banana Republic (@BananaRepublic) February 29, 2012
Modern meets classic in this Betty-inspired pink dress- perfect for your next spring cocktail party #BRMadLi instagr.am/p/HmPJhEtD0i/
— Banana Republic (@BananaRepublic) February 29, 2012
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The Huffington Post Ellie Krupnick First Posted: 02/29/2012 11:16 am Updated: 02/29/2012 2:23 pm