"All-American Muslim" looked at the lives of five families from the Dearborn, Michigan area, home to one of the most active Muslim communities in the country and the largest mosque in North America. The series premiere attracted 1.7 million viewers, but the ratings fell to only 900,000 viewers by its Dec. 18 first season finale.
In early December, hardware store Lowe's pulled its ads from TLC's "All-American Muslim" after the Florida Family Association encouraged members to email the program's advertisers.
The conservative organization posted a letter reportedly from a Lowe's representative, stating that the retail giant had agreed to pull its ads from the series: "While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe's advertising guidelines, including the show you brought to our attention. Lowe's will no longer be advertising on that program."
Christian and Muslim groups alike, joined by celebrities Mia Farrow, Kal Penn and Russell Simmons, showed their support for the series and boycotted Lowe's.