UPDATE: That's a wrap, folks! Check out HuffPost Tech for our post-event coverage, including everything you need to know about the new iPad, Apple's latest upgrade to iOS, the newly announced Apple TV update, photos from the event and much, much more.
PREVIOUSLY: Today at 1 p.m. ET (10 a.m. PT), Apple execs will kick off an iPad-themed event inside San Francisco's Yerba Buena Center for the Arts.
We're expecting the company to take the wraps off its next-generation iPad. Whether it's called the iPad 3, the iPad HD or the iPad T-1000, we hope to see it packing high-end features like a Retina Display and 4G LTE connectivity, as well as slightly beefier specs than its predecessor. As for the form factor, word on the street is that a new iPad won't look too different from the iPad 2, but as we learned from the iPhone 4S, it's what's on the inside that counts.
As is Apple's wont, there will probably some other surprises in store today. Rumors point to an announcement about a new Apple TV, perhaps the unveiling of iOS 5.1 and plenty of other goodies.
Apple won't be providing a live stream of the event, but you can still follow our coverage on HuffPost Tech throughout the day. Various blogs will also be live-blogging the event. You can catch all the up-to-the-minute action by checking out the following live blogs from the event in San Francisco:
Our friends at HuffPost U.K. will also be hosting a live blog of the event. All the latest updates can be found below, as soon as the event starts.
03/07/2012 2:24 PM EST
"Only Apple could deliver this innovation in such a beautiful, easy to use way"
03/07/2012 2:24 PM EST
This is just the start
Tim Cook closes the Apple event saying "This is just the beginning. Expect more of this innovation throughout the year."
03/07/2012 2:21 PM EST
iPads for all budgets
iPad2 will stay on the market. 16 gb $399.
New iPad will range from $499 for 16gb, no 3G up to $829 64gb Wi-Fi and 3G.
Which competitors are bricking it now?
03/07/2012 2:19 PM EST
But does it have a name?
We can't go on calling it "the new one"
03/07/2012 2:17 PM EST
Apple has packed four times the pixels as other HD devices.
The pixels are elevated onto different planes to make them so small, and stop them interfering with each other.
03/07/2012 2:04 PM EST
Randy Ubillos the chief engineer on iPhoto got to test it in Antarctica. Not jealous. Not jealous at all.
03/07/2012 2:02 PM EST
New iPhoto for iPad
iPhoto on the new iPad will help you do more with your photos.
It will draw on your photo library. Features multi-touch editing, brushes, beaming between devices.
Photojournals via iCloud will share photos with friends without having to send emails, or load them all into Facebook.
03/07/2012 1:59 PM EST
Apple retains the anachronistic themes with a new iMovie app that looks like an old film theatre.
The interface has a notebook-style outline template to plan your film.
Those who find these old-fashioned design notes tired will be irate.
iMovie will act like a directorial mentor telling you what kind of shots you need, like more close-ups, cut scenes or sweeping shots.
03/07/2012 1:56 PM EST
iWork + new apps + jam session
It's not all fun and gamers, there's plenty of new work apps on the app store from today.
Garageband has a new version with smart strings, note editor. Keep your songs in iCloud and share with jam session.
Create a song with up to 4 other devices over bluetooth for a Garageband jam.
03/07/2012 1:52 PM EST
The Retina display looks impressive
Sketchbook's new edition on this retina lens is very impressive.
The gaming possibilities are immensely rich.
View our slideshow to see the 9 big things to watch for at today's iPad event.
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