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Cameron Diaz Tag Heuer Campaign Bills Actress As 'Beautiful Rebel' (PHOTO)

The Huffington Post   First Posted: 03/09/2012 7:01 am Updated: 03/16/2012 1:12 pm

Looks like her whirlwind fashion mission to Paris Couture Week was a success: Cameron Diaz has landed herself a new brand ambassador gig.

The "There's Something About Mary" star (because really, that's how we'll always think of her) has been chosen by Swiss watchmaker Tag Heuer as a spokesperson and muse for its new Link Lady collection. Diaz appeared on Basel, Switzerland, on Wednesday, writes Women's Wear Daily, posing in an LBD, LivHaley stud earrings and Tag's steel and diamond Link Lady watch.

But despite Cameron's elegant look, she's being billed as the "Beautiful Rebel," according to Tag Heuer:

Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring time-keeping devices challenge every principle in watch-making; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde.

We're not exactly sure what that means, but at least Cameron's in good company: Leonard DiCaprio is also a Tag Heuer "Beautiful Rebel." (Tiger Woods, at one point, was a Tag brand ambassador as well, but his rather un-beautiful and extremely rebellious behavior got him booted from the job.)

Cameron looks lovely in the new campaign (including a making-of video that appears on TagHeuer.com) -- check out her first spot below. What do you think?

PHOTO:

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02:11 AM on 10/30/2012
I really like your article, I hope to see more of your articles.A cheap but honest shopping Japan Stainless Cutter in China Wholesale One World One Price.
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10:07 AM on 03/13/2012
i happen to like this look so thanks for the commentary but the heck with it! (the commentary, that is.)
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Hardyman1966
The antonym of liberal is INTOLERANT.
03:58 PM on 03/09/2012
I see mass quantities of airbrushing has made a comeback...  :)
05:23 AM on 03/11/2012
Indeed they are....
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catgirl666
FDR must be rolling in his grave
02:42 PM on 03/09/2012
Nice airbrush, she should have stayed out of the sun.
02:13 PM on 03/09/2012
I'm guessing it's for menswear???
12:28 PM on 03/09/2012
That photo is so Photoshopped that it is likely to be illegal in Great Britain.
12:41 PM on 03/09/2012
Yeesh, photoshopping is not illegal in Britain. Check out any magazine or website. What may be illegal is altering a photo to misrepresent a product (ie the famous fake lashes mascara case). Since they are not claiming that buying a watch makes you look like Cameron Diaz (an extremely photoshopped CD), what would be the issue?
12:18 PM on 03/09/2012
Cameron looks very good and this strong arms looks very good too...
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11:19 AM on 03/09/2012
Interesting photo but who has skin that color?? So she's advertising for watches now. I thought she was an actress.
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dtroppy
10:19 AM on 03/09/2012
It's a beautiful ad....
10:13 AM on 03/09/2012
Cameron Diaz can't get any hotter....Quick, get the fire hose!
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Wistfulslinking
World traveller, bon-vivant, writer..
09:03 AM on 03/09/2012
Hawking watches AND regularly servicing P Diddy.

To think, she used to be fresh faced actress.
09:00 AM on 03/09/2012
she always looks dirty