'Project M': Teen's Invitation To 'Project X'-Inspired House Party Goes Viral

In an attempt to throw the wildest house party ever, a high school senior named Mikey from Farmington Hills, Michigan, sent a message to his Twitter followers saying that he was going to be hosting a party inspired by the controversial new teen party film, Project X. The message included the address of a local home under foreclosure -- and it exploded on Twitter. It became so popular that one new message per second was being created.

Mikey then went on a radio station to discuss the Twitter record he set in promoting the party, which he was calling 'Project M,' according to Detroit Local 4 News.

Ten police cars rushed to the home Friday morning, when guests had already started arriving. At 10 a.m., Mikey told a Local 4 News reporter: “We’re going to pull this off anyway we can."

The party was cancelled by 11 a.m.

The film that inspired the party, Project X, tells the story of 17-year-old Thomas, who "wanted to be cool for one night." For his birthday, Thomas wants to get the girls who never noticed him to think he's awesome, so he throws an out-of-control rager and invites his entire school.

Taking a cue from the marketing of the film itself -- which relied on an extensive social media campaign -- Mikey took to Twitter and made his party a worldwide trending topic. A notice about the party also ended up in the Detroit section of Craigslist.

Comments

[taylor5]

01:13 PM on 03/12/2012

I would have never thought these parties were possible, but my nephew had a party like this at my house while I was out of the country. Were it not for the empty bar, absent champagne, burned dog, police cars showing up, video evidence of the cars coming and going, pimp showing up with his workers in tow, fights, and yes 100+ postings on facebook he would have never been caught. Needless to say he earned a 3 day trip by greyhound back to the hood.

[Squiriferous]

12:46 PM on 03/11/2012

Noob. You pretend to be throwing a decoy rager across town so that the cops go there instead of the real party.

[flyinSpaghettimonster]

08:25 PM on 03/10/2012

We all knew this exact situation was going to happen.

[mc hesher]

07:12 PM on 03/10/2012

Worldwide trending topic? Let's not be loose with our words, Twitter.

[damonwhite]

06:07 PM on 03/10/2012

So, the Party of the Century lasted roughly an hour...in the morning no less...sounds about like anything else hyped these days, all promo, no real bang...dmw

[oldstuff]

07:18 AM on 03/12/2012

it was a garden party.

[HelloWerld]

05:49 PM on 03/10/2012

LOL. Funny.

[shineOnHMoon]

05:20 PM on 03/10/2012

In the 60's in high school, some of the 'cool kids' broke into a model home. Word can get out fast in a small town, and soon there were 50 or 60 of us, mostly milling around and laughing self-consciously.

Some of the rowdier suspects did just that - they got rowdy. Tore down the stairway bannisters, trashed the place. We were all gone before the cops arrived, but my enthusiasm for mob parties pretty much died on the vine.

Guess I was not really radical/destructive/disrespectful enough.

[QuantumBios]

04:24 PM on 03/10/2012

Anything fun, good or happy the state crushes.

[bstrangely]

02:21 PM on 03/11/2012

um, you think it's a good idea for teenagers to host parties that wind up full of people from craigslist? at someone else's house?

[ArchStanton400]

11:53 PM on 03/11/2012

The house was bank owned under forclosure probably from predatory lending practices. In that case why bother as banks are the bad guys in all of this and I for one don't mind seeing some of their 'collateral assets' go down the tubes since they (the bank) used it to make money of those least likely to afford it in the first place.

[G Man 21]

03:51 PM on 03/10/2012

how embarrassing!!!!!!!!!!

[usorthem3]

03:33 PM on 03/10/2012

Just think what kind of money could be made in the "Risky Business" style party if twitter would have existed in the 80's? Pay for car repair? Hell you could make enough to buy a island country.

[NihilisticDissent]

03:04 PM on 03/10/2012

I've been going to project x style parties for years.....matter of fact I will be at one tonight in DE

[JerseyHooligan]

04:48 PM on 03/10/2012

sims doesnt count.

[John Q Davis]

11:07 PM on 03/11/2012

:)

[gurukalehuru]

02:42 PM on 03/10/2012

Cops. Don't want anybody to have any fun.

[mpasmith]

04:34 PM on 03/10/2012

He was planning on throwing the party in a foreclosed home, what part of this is legal?

[Ozzy Wyatt]

05:28 PM on 06/20/2012

the part where he was throwing a party in a foreclosed home

[2083]

01:19 PM on 03/10/2012

Congratulations to Warner Brothers on this very effective piece of viral marketing. I'm sure quite a few people fell for it.

[Yates]

04:17 PM on 03/10/2012

i mean, it could be fake, or it could be real, its really not that far-fetched at all. a teen throws a party, invites ppl thru Twitter (where trends are exceptionally easy to create if you follow the right ppl), and the party gets shut down an hour after it starts. either way its good publicity for WB, real or fake. but i dont see any reason to think it didn't happen, its not that amazing of a story.

[2083]

05:28 PM on 03/10/2012

I'd find it mostly believable were it not for the fact that the supposed host was interviewed on the radio about it.

[dil123]

01:15 PM on 03/10/2012

Classic!

[headly67]

12:52 PM on 03/10/2012

Do teens today think they invented partying? LOL

[mpasmith]

04:35 PM on 03/10/2012

Do teens from the 1950's or 1960's think the same thing?

[headly67]

03:54 PM on 03/11/2012

It different today, after the 80's everything is about the same, just like music, the generation gap doesn't really exist anymore. My parent thought my music like punk was too loud, etc, but today's music does not shock anyone.

Today's teens aren't doing anything original that hasn't been done by previous generations.

[shineOnHMoon]

05:13 PM on 03/10/2012

Right on. We single-handedly invented Sex, Drugs and Rock&Roll. Well 2 out of 3 ain't bad.

I remember 1967. Sgt Peppers had just come out, you could hear it everywhere, the music wafted on the air like a breeze all summer long. I remember it b/c I was not drunk. I was 'pychedelicized'. Good times!