Kiefer Sutherland's new show "Touch" is planning a massive global premiere, as the father-son drama will debut simultaneously in over 100 countries. The distribution and marketing campaign is a synergistic fit with the show's themes of international interconnectedness: Sutherland's character Martin Bohm's son Jake is believed to be autistic until his father discovers that he actually has the ability to see patterns connecting every life on Earth.
In an interview with "Good Day L.A." (weekdays, 7 a.m. PT on Fox) Sutherland discussed the worldwide reach of the show. "One of the things that's exciting about the show if the global nature of the show. It centers around a relationship between me and my son, but what seems to be innocuous to us is the ripple effect that it has around the globe. It doesn't focus on the divisive things that separate human beings, but actually the common bonds that can bring us together ... Things like family, and there isn't a society on our planet that doesn't value children, that doesn't understand that it's important for us to respect our elders and understand our history," he explained.
Sutherland then segued into an explanation of how the show's themes are jiving with its international premiere. "There is a global nature to this show that's allowing us to do the first global launch in the history of television. So someone in Moscow will be watching the show [at] the same time as someone in the United States, at the same time as someone in Africa, at the same time as someone in Asia."
Fox is airing an advance preview of "Touch" on Thurs., March 15 at 9 p.m. ET. The official global premiere airs Thurs., March 22 at 9 p.m. ET.
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