STYLE

Franca Sozzani: 'Vogue' Has Its Own, Cold World

03/13/2012 03:49 pm ET

If you chat with Franca Sozzani (which we have), don't expect her to mince words.

At the helm the oft-controversial Vogue Italia, Sozzani, 62, is known for taking risk with her publication's editorial content, something that's caused some to pit against the more "commercial" American Vogue.

In a new interview for, well, Interview, Sozzani opens up to Livia Firth in her typically candid manner about several topics, including the struggles of taking Vogue Italia digital:

"I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don’t give what you call a service—you know, like, how to get your husband to do something or how to do well in school. We don’t do anything like that. It’s all about a vision, an aesthetical interpretation of a reality that you can sway."

Does their website fit that criteria? Check it out for yourself.

Franca also defends her sometimes-controversial decisions, such as putting together the site's separate "Black" and "Curvy" sections, saying that she goes with her gut:

"I think I just do what I feel is good to do. Everybody can give me their suggestions, but at the end, the final risk is mine because it’s my name on the magazine. So I only do what I really feel."

Sozzani has been the editor-in-chief of Vogue Italia since 1988.

Read more of Livia's talk with Franca over at Interview to find out how Sozzani gives back to the community.

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