MEDIA
03/19/2012 04:51 pm ET Updated May 19, 2012

A Year Later, Times Paywall Is Seen As A Surprising Success

TWELVE MONTHS LATER, THE FULL ROLLOUT OF THE NEW SUBSCRIPTION model has surprised insiders with its degree of success. Overall web traffic has been mostly unaffected, despite dire predictions that a paywall (even a limited one) would deflect readers. Digital advertisers have not gone running for the exits. As of the end of the most recent fiscal quarter, a total of 390,000 subscriptions had been logged, 30 percent better than the 300,000 subscriptions the paper reportedly set as an internal benchmark for success in the first year.

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