From the return of Domino to the newly launching Design Hunting title by New York Magazine, shelter magazines in the U.S. are looking strong. And across the pond in London, home design is also getting a whole new focus thanks to the online lifestyle and shelter magazine Heart Home, which just released their latest spring issue.
Founded by interior designers Arianna Trapani (Arianna Interiors) and Carole King (Dear Designer’s Blog) along with blogger Daniel Nelson (Atelier Tally), Heart Home Magazine started as a response to the UK blogging community's call for an online design mag. "There was a lot of talk online why there wasn't a UK digital magazine," explains Arianna. "Carole and I got talking and we realized we had the same passion and vision for an online magazine. Our only obstacle was how to put it together. And that's when Daniel came into the equation."
The spring issue is Heart Home's third, and it continues to feature affordable design finds as well as inspiring interiors inhabited by design-lovers just like ourselves -- from a stylist's worldly apartment to a graphic designer's colorful and retro-style flat. However, under all that is charming there's a heavy dose of British sensibility. "We really play with our British theme because it has proven really popular with our UK audience and internationally," says Daniel. And, Carole adds, "We anticipated that there would be demand for a British voice and we were right."
See our Q&A with Heart Home's founders here, and check out the slideshow below for a sneak peek inside the new issue.
Stylelist Home: So, let's start with the story behind how Heart Home Magazine came to be.
Daniel: One evening in a bar, naturally, Carole and Arianna said they had an idea for a digital magazine but didn’t know how to put it all together. I had some experience in this area and it sounded like a great challenge so we started a few days later. As they say, the rest is history.
SH: What makes Heart Home different from other online shelter magazines?
Arianna: We wanted to create the first British digital magazine and so we did! People online were really calling out for one. We have so much talent in our country that it only felt natural to showcase it. We are proud to be British and so that is what makes us different!
SH: There's a lot of content in the magazine. Where do you find your stories for Heart Home?
Arianna: We have found most of our home features through social media, which has been a tremendous platform for us. Thanks to our blogs and online presence it has actually been relatively easy finding inspiring content.
SH: Favorite stories so far?
Arianna: I loved doing the feature with Lee Broom for issue #2. I am big fan of his work and so really enjoyed spending the day going around London with him. A truly inspirational man. Also the mini moderns feature in the new spring issue was a favorite of mine. Those guys are truly talented and loads of fun.
Carole: House of Memories from issue #2. It’s the home of a stylist and was very popular on Pinterest. I left the shoot wishing I could move in.
SH: Favorite Heart Home moment so far?
Arianna: Our second issue has had over 100,000 unique readers, this has definitely been my highlight so far. It is pretty mind blowing to see so many readers and so much support towards Heart Home. It makes all the hard work really worth it.
Daniel: The launch event was fantastic. Hosted in the wonderful Conran Shop in Chelsea we had an amazing crowd of people...Even Sir Terence Conran popped by!
SH: And, the burning question: What do your own homes look like?
Arianna My flat is very modern, airy and bright. I have many modern pieces such as the Kartell Bourgie lamp and the Artemide lamp...Also mixed with some up cycled pieces and accessories that I collect from flea markets and from my travels.
Daniel: I live in North London in a garden flat on a row of old Victorian terraces. It is full of cookery and design books with some old Ercol furniture. I tend to buy furniture from eBay and give it a new lease of life. It’s a rental so I love it when we do rented homes to get lots of temporary ideas.
Carole: I live in a house that was built in the 1930s. My sitting room is full of souvenirs brought back from all over the world. My bedroom is pretty and feminine and my bathroom is modern...I find it hard to stick to one style but all of the rooms are light and airy which keeps it looking cohesive.
SH: Finally, any homes that you guys would absolutely love to feature in Heart Home?
Arianna: How about Kate Middleton & Prince William’s new place!? Now that would be a Royal scoop and perfect for Heart Home (wink).
Daniel: I would really love to feature designer Margaret Howell’s home. She has a lovely modernist house with inspiration from Shaker and mid-century modernism. It ticks all of my boxes. She’s a very private person, though, so we haven’t yet found a way to work together.
Carole: Kate Moss. I think it would be edgy and inspirational.
Click through the slideshow below for a sneak peek inside Heart Home Magazine's new spring issue. And, let us know in comments what you think of the magazine. To see Heart Home's previous issues, check out hearthome.co.uk.
