The owners of Wise Sons Jewish Delicatessen started their business with a dream: to bring traditional Jewish foods such as hand-sliced pastrami and house-smoked trout, to San Francisco.
But the economics of opening a location -- costs can range between $300,000 and $500,000 for a 1,500 square foot space with a liquor license in San Francisco -- pushed the young restaurateurs to launch with a more temporary approach: the pop-up.
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