CULTURE
03/23/2012 02:53 pm ET | Updated May 23, 2012

'Mad Men' And The Odd Power Of Focus Groups

"Mad Men's" Faye Miller is the female embodiment of the best-known motivational researcher of the postwar era, Ernest Dichter. Dichter's approach was rooted in a deep intuition and a keen understanding of basic human needs, rather than scientific method or quantitative analysis.

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