And they've embraced it.
On the second anniversary of the Affordable Care Act, the Obama campaign has decided to own "Obamacare," the term often ascribed to the health care law by its critics.
"If you're tired of the other side throwing around that word like it's an insult, then join me in sending a message that we're proud of it," said campaign manager Jim Messina in an email to supporters Friday.
"What's not to like? Obamacare means you won't have to pay out of pocket for preventive care like cancer screenings and birth control, insurance companies can no longer drop people when they get sick or refuse coverage for 'pre-existing conditions,' and women won't have to pay more just for being women," said Messina.
The campaign launched a petition to like "Obamacare."
@BarackObama tweeted out the campaign Friday: