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Jonah Lehrer's 'Imagine: How Creativity Works,' Animated By Flash Rosenberg (VIDEO)

The Huffington Post  |  By Mallika Rao  |  Posted: 03/26/2012 11:35 am Updated: 03/26/2012 11:47 am

How Creativity Works

It seems like everywhere you turn (on the internet), there's a thought piece, review or Q&A about Jonah Lehrer's new book, "Imagine: How Creativity Works." The 30-year-old science writer studied sexy examples of creativity (Bob Dylan) as well as unsexy ones (Swiffer) in his quest to understand that mysterious thing called inspiration, and his work seems to have touched a nerve. Now one of Lehrer's most provocative passages -- a defense of frustration as a necessary phase during problem-solving -- has been transformed into a short movie by animator Flash Rosenberg (side note: great animator name!). Which is great, because who doesn't love big thoughts expressed in drawrings? Rosenberg does the animation equivalent of liveblogging to a narration of Lehrer's words, and as expected, the story of Archimedes in the tub makes for righteous visuals. We've posted the whole thing below.

WATCH:

IMAGINE: How Creativity Works from Flash Rosenberg on Vimeo.

[via BrianPickings]

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