What do you get when you combine a faux-holiday with women nearly naked in the streets?
You get a group of women strutting around London and making a scene, all in the name of National Cleavage Day -- oh, and also getting people to go to Ann Summers.
What's National Cleavage Day? It depends who you ask. The Sun describes it as a holiday to "celebrate women's independence and power in their careers and relationships."
Celebs like Kim Kardashian reportedly celebrate it, according to OK! magazine.
But a blogger for Women 24 says there's a lot to dislike about National Cleavage Day, which the the writer says was created by companies, "to get free advertising and make more money by highlighting our insecurities."
'This is not a day designed to make you observe or perform anything with dignity or gravity (especially not gravity, god forbid anything go south of its own free will)," the blogger wrote on Women 24. "Rather it aims to make you feel like your boobs are not the boobs that dreams are made of, which in turn makes you spend all your money on impractical, itchy-lace boulder-holders."