03/29/2012 01:51 pm ET

Quaker Oats Mascot Loses Double Chin

Larry, the Quaker Oats mascot, has lost some weight.

A brand redesign has given the Quaker icon a haircut and trimmed off his double-chin.

"We took about five pounds off him," says the VP of the firm behind Larry's new look.

Read more on Newser


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