WOMEN
03/30/2012 12:24 pm ET

#WhatShouldWeCallMe Founder Revealed: The 24-Year Old Law Students Behind The New Tumblr Darling

When two best friends move 3,000 miles from each other after spending four years of college living, eating and (it seems like) breathing together, the most important question is often "how will we ever stay in touch?"

For the ladies who run an increasingly popular Tumblr blog called #Whatshouldwecallme, the answer has always been :gifs, the moving bitmap images made popular on blogs, where short clips of movies and television shows are often used as an alternative to static images. For the two founders of #WSWCM, the .gifs came to be used as BFF shorthand. I was feeling like crap when I got out of bed this morning could be just as easily communicated with a moving image of a kitten climbing out of a garbage can, for example, or Jersey Shore's Snooki stumbling down the boardwalk.

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