Secrets Of The Tax-Prep Business

Secrets Of The Tax-Prep Business

UPDATE (April 2012): Since this story first appeared, the refund anticipation loan business has taken additional hits. According to the New York Times, only one major tax preparer is offering them this year. After cutting a deal with the FDIC, Republic Bank & Trust, which underwrites RALs peddled by the Jackson Hewitt chain, is getting out of the business. But the preparers, as Gary Rivlin explains below, have a range of tricks in store to reel in new customers.

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