For Joan Holloway, a "fifth of something" for your desk, preferably rye, was recommended as the desk drawer purchase of choice for bright-eyed Peggy Olson, new hire at the ad agency Sterling Cooper. Obviously not for Peggy to drink while on the clock, the rye was meant for her boss, account executive Don Draper. The seasoned Holloway went on to suggest other necessary investments including "some aspirin, Band-Aids, and a needle and thread."
"Rye's Canadian, right?" Peggy hesitantly inquired.