Lego Tries To Get Less Sexist

04/18/2012 11:32 am ET | Updated Jun 18, 2012
  • www.salon.com

The toy maker's female-centric "Lego Friends" send a bad message for girls. But now there's hope for change.

When I was a kid, you know what we called Legos for girls? Legos. When my own young daughters were small, you know what they called them? Legos. They came in blue and red and green and yellow. But lately Legos, like damn near every other object in the toy aisle, have felt the need to assert their gender.

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