The Wall Street Journal:
Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time.
The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead.
The problem is that tastes have changed in the meantime. But that hasn't stopped Eddie Riegel of Exeter Township, Pa. The owner of a Reading, Pa., cleaning company has invested $1 million of his personal savings and a government-backed small-business loan in his bid to revive the old Seafood Shanty chain.