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The Dollars Behind The Reign Of The Miami Heat's Three Kings

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NBAE/Getty Images
NBAE/Getty Images

The signing of LeBron James didn't just give the Miami Heat the inside track to the NBA championship.

His 2010 defection from Cleveland unleashed an explosion in beer sales and ticket revenue, and triggered a huge increase in sponsorship dollars inside the AmericanAirlines Arena.

Read the whole story at Miami Herald