Tuesday night retail giant Target helped rapper B.o.B fete his new album Strange Clouds with a party attended by hundreds of media movers and shakers.
B.o.B, whose real name is Bobby Ray Simmons, Jr., has teamed up with Target to offer fans an exclusive edition of the new album featuring five bonus tracks, which will be exclusively sold at Target stores nationwide.
But while we love his music, we're also really digging his style.
So, before he hit the stage to perform last night, Huffington Post Black Voices chatted with the Atlanta native about the partnership with Target, how he puts together an outfit and the fashion items that make him tick (literally).
How did the collaboration with Target happen?
It all started with Target's interest in being part of my second album, which I feel is a happy marriage. My music reaches such a large audience and everyone goes to Target -- so it's a great company to team up with.
Let's talk about your personal style -- how would you describe it?
I just do what I like. Earlier in my career I felt like I needed to be crazy and wild with my style since my music was crazy and wild. But now, I just wear what I want to wear. I just do me.
So, your style has a lot to do with your level of confidence?
Yeah. You have to feel good in what you're wearing, if you don't feel good it's not going to look good. You ever see someone wear something that's crazy and say 'that's so crazy!' But they look good in it, because they feel good in it -- you can just tell.
Do you have a stylist or do you have complete control of your image?
I need a stylist to help me pull together a wardrobe. I just don't have a lot of time to go shopping. So I have a stylist that knows what I want to wear, what cut of clothing I like, someone that really thinks and understands what my style and how I want to feel in the clothes. If not, I would just wear whatever clothes I would run into -- which wouldn't look good since I'm always moving.
What is your favorite fashion item?
I'm a watch man -- I love watches! That's the one thing that I will always stop and look at.
When you have a watch on, it just sets everything off. It's the icing on the cake when it comes to your entire look.
Any favorite brands?
There are a lot! I really like Bell & Ross and Rolex.
So do you build your daily outfits around the watch you want to wear?
No, it's not quite that deep. But I do think an outfit begins with the top or the shoes and everything else follows.
So are you a "shoe man" as well?
I'm definitely a "shoe man." if my last name wasn't Simmons it would be Shoeman!
Is there anyone that inspires your personal style?
As a hip-hop artist who likes fashion, who can't help but notice people like Kanye West, Tiger, Big Sean and definitely T.I.P. These guys really understand how to be progressive and fashion forward.
Check out the slideshow below for a look at B.o.B's best fashion moments.
NEW YORK, NY - MARCH 01: Musician B.O.B visits SiriusXM Studios on March 1, 2012 in New York City. (Photo by Neilson Barnard/Getty Images)
NEW YORK, NY - FEBRUARY 29: Rapper B.O.B performs onstage at BET's Rip the Runway 2012 at Hammerstein Ballroom on February 29, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)
NEW YORK, NY - FEBRUARY 29: Rapper B.O.B attends BET's Rip the Runway 2012 at Hammerstein Ballroom on February 29, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)
INDIANAPOLIS, IN - FEBRUARY 04: Musician B.o.B. arrives at Rolling Stone's Bacardi Bash: 150 Years of Rocking The Party at The Crane Bay on February 4, 2012 in Indianapolis, Indiana. (Photo by Gustavo Caballero/Getty Images for Rolling Stone's Volkswagen Rock & Roll Tailgate)
INDIANAPOLIS, IN - FEBRUARY 02: Rapper B.o.B. attends Vh1 Pepsi Super Bowl Fan Jam with Gym Class Heroes, B.o.B. and All-American Rejects held at Indiana State Fairgrounds, Pepsi Coliseum on February 2, 2012 in Indianapolis, Indiana. (Photo by Andrew H. Walker/Getty Images for Pepsi)
Rapper and singer-songwriter B.o.B. performs during a fundraiser for U.S. President Barack Obama before the president spoke at a campaign fundraising event at the House of Blues on the Sunset Strip on September 26, 2011 in West Hollywood, California. PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
INDIANAPOLIS, IN - FEBRUARY 02: Musician B.o.B. performs onstage during VH1's Super Bowl Fan Jam at Indiana State Fairgrounds, Pepsi Coliseum on February 2, 2012 in Indianapolis, Indiana. (Photo by Christopher Polk/Getty Images for Vh1)
INCHEON, SOUTH KOREA - AUGUST 05: B.o.B performs on stage during the day one of the 2011 Pentaport Rock Festival on August 5, 2011 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)
LOS ANGELES, CA - JUNE 26: B.o.B arrives at the BET Awards '11 held at the Shrine Auditorium on June 26, 2011 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA - FEBRUARY 13: Rapper B.o.B arrives at The 53rd Annual GRAMMY Awards held at Staples Center on February 13, 2011 in Los Angeles, California. (Photo by Larry Busacca/Getty Images For The Recording Academy)
NEW YORK, NY - DECEMBER 10: Bobby Ray Simmons 'B.o.B' attends Z100's Jingle Ball 2010 at Madison Square Garden on December 10, 2010 in New York City. (Photo by Jason Kempin/Getty Images)
Rapper B.o.B performs onstage during the Grammy Nominations Concert Live at Club Nokia on December 1, 2010 in Los Angeles, California. The 53rd annual Grammy Awards show will take place in Los Angeles on February 13, 2011. AFP PHOTO GABRIEL BOUYS (Photo credit should read GABRIEL BOUYS/AFP/Getty Images)
MADRID, SPAIN - NOVEMBER 07: B.O.B poses in front of the media boards at the MTV Europe Music Awards 2010 at La Caja Magica on November 7, 2010 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)
NEW YORK - OCTOBER 27: B.O.B. attends GQ's The Gentlemen's Ball at The Edison Ballroom on October 27, 2010 in New York City. (Photo by Larry Busacca/Getty Images for GQ)
ATLANTA - OCTOBER 02: B.O.B. attends the BET Hip Hop Awards 2010 at Boisfeuillet Jones Atlanta Civic Center on October 2, 2010 in Atlanta, Georgia. (Photo by Taylor Hill/Getty Images)
US singer Bobby Ray Simmons, Jr. aka B.o.B, performs during the TV show 'Le Grand Journal' on September 27, 2010 on a set of French TV group Canal in Paris. AFP PHOTO FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images)
LOS ANGELES, CA - SEPTEMBER 12: Rapper B.o.B. arrives at the 2010 MTV Video Music Awards at NOKIA Theatre L.A. LIVE on September 12, 2010 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)
NEW YORK - JUNE 16: B.o.B attends the UJA-Federation's 2010 Music Visionary of the Year award luncheon at The Pierre Ballroom on June 16, 2010 in New York City. (Photo by Andrew H. Walker/Getty Images)
INDIO, CA - APRIL 18: Rapper Bobby Ray, B.o.B, performs during day 3 of the Coachella Valley Music & Art Festival 2010 held at The Empire Polo Club on April 18, 2010 in Indio, California. (Photo by Michael Buckner/Getty Images)
NEW YORK - FEBRUARY 27: Recording artist B.O.B. Performs onstage at BET's Rip The Runway 2010 at the Hammerstein Ballroom on February 27, 2010 in New York City. (Photo by Bryan Bedder/Getty Images)