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05/08/2012 03:51 pm ET

'Avengers' Shawarma Scene Is Boosting Local Restaurant Business, Says TMZ (VIDEO)

Is shawarma benefitting from an "Avengers" bump?

In the recently released film, Iron Man (played by Robert Downey Jr.) suddenly craves the flavorful, spit-roasted Middle Eastern street food after a major battle scene.

"Have you ever tried shawarma?" Iron Man asks Captain America. "There's a shawarma joint about two blocks from here. I don't know what it is, but I want to try it."

After the film's credits roll, the superheroes can be seen (possibly during a filming break?) silently chowing down on shawarma. In the YouTube video above, the theater audience explodes in cheers and laughter at the sequence, with one movie-goer saying, "Wow. They actually went!"

Now local shawarma restaurants seem to be having a "moment" -- at least according to an informal poll by TMZ. Ro-Ro's Chicken, a Hollywood shawarma joint, told TMZ that sales have shot up 80 percent since the movie opened.

2012-05-08-TheAvengersshawarma.jpg

Photo via Screen Rant.

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