They year was 1984. Steve Jobs was young, "Ghostbusters" was huge and IBM bigger than Apple.
Sometime that year the streams were crossed and Apple spoofed "Ghostbusters" in it's parody music video "Bluebusters", intended as an internal promotional "Hoo-Rah!" rallying cry in which Apple defeats the global domination aspirations of "Blue," otherwise known as IBM.
As prophetic as the theme of this video has turned out to be, we can't help but smile a bit at a young Jobs decked out in a Macintosh-inspired Ghostbusters Uniform. He looks nothing like Bill Murray, but uncannily like Harold Ramis.
Here's Harold Ramis:
Aside from a resemblance to Ramis, Jobs doesn't make much more of a splash in the 4:20 long video. And yes, Apple managed a "Bluebusters" spoof for the full run time of Ray Parker's song.
Try to imagine all life as you know it stopping instantaneously. That's bad. That's this video. Don't expect to get your 4:20 seconds back.
Here's a short summary for those that might not have made it through the entire video.
Bluebusters ain't fraid of no ghosts.
Apple's idea of IBM in 1984.
Bluebusters to the rescue (again).
Human sacrifice, dogs and cats living together, mass hysteria!
"Floppy Disk! Floppy Disk! Floppy Disk!"
Floppy Idol must be destroyed.
Want more vintage Jobs and Apple? Check Steve Jobs out as FDR.
[Hat tip to MacRumors.com]
"Executek," "Matrix," "Personal Computers Inc." were among the names Jobs and Apple co-founder Steve Wozniak considered for their company, writes Isaacson. Jobs proposed "Apple" after returning from a visit to All One Farm where he had helped tend for the apple trees. "I was on one of my fruitarian diets," Jobs told Isaacson. "I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word 'computer.'"
<a href="http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537" target="_hplink">According to Isaacson</a>, during a "late-night phone conversation," President Bill Clinton <a href="http://www.huffingtonpost.com/2011/10/21/bill-clinton-steve-jobs-lewinsky_n_1025876.html" target="_hplink">asked Jobs</a> how he should deal with the Monica Lewinsky scandal. "I don't know if you did it, but if so, you've got to tell the country," Jobs told Clinton. The president was silent on the other end of the line, Isaacson writes.
<a href="http://gawker.com/5848754" target="_hplink">According to Isaacson, </a>Jobs' signature black turtleneck was initially inspired by a visit in the early '80s to a Sony factory in Japan, where the Apple co-founder noticed that all of the employees wore uniforms. Jobs liked the concept: he suggested Apple employees might likewise embrace a dress code of sorts and worked with Japanese designer Issey Miyake to design vests for his employees -- who nixed the idea. But Jobs "came to like the idea of having a uniform for himself, because of both its daily convenience (the rationale he claimed) and its ability to convey a signature style," writes Isaacson. Jobs, who had befriended Miyake, asked the designer to make him "some of the black turtlenecks that I liked." The designer complied, and Jobs' trademark look was born. Prior to this, Jobs had favored white shirts and jeans, <a href="http://www.huffingtonpost.com/2011/10/06/steve-jobs-tech-pioneer_n_999321.html" target="_hplink">former Apple employee Jay Elliot told the Huffington Post.</a>
Jobs was a supporter of Obama's -- he offered to help the president with his ads for the 2012 campaign -- but <a href="http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537" target="_hplink">Jobs told Isaacson</a> he was "disappointed in Obama" who was "having trouble leading because he's reluctant to offend people or piss them off." "You're headed for a one-term presidency," Jobs told Obama during a forty-five minute meeting between the two men. Jobs argued that the president's administration needed to be more friendly toward business and more aggressive in reforming the nation's education system.
As Isaacson noted in both his biography and <a href="http://www.cbsnews.com/video/watch/?id=7385390n&tag=mncol;lst;1" target="_hplink">during an interview with 60 Minutes</a>, Jobs initially refused to undergo what could have been a life-saving surgery to treat his pancreatic cancer. For months, Jobs instead opted to treat the cancer with other, non-invasive therapies, including unusual diets, herbal remedies, and acupuncture. "The big thing was that he really was not ready to open his body," Jobs' wife Laurene Powell explained. Powell did attempt to talk her husband into the surgery. "The body exists to serve the spirit," she told Jobs.
The thousands of applications available on iTunes have become a defining feature for Apple and have earned developers billions of dollars. Jobs, however, initially opposed the idea of offering third-party apps. Art Levinson, a member of Apple's board, recalled phoning Jobs "half a dozen times to lobby for the potential of the apps." Isaacson writes that Jobs "at first quashed the discussion, partly because he felt his team did not have the bandwidth to figure out all the complexities that would be involved in policing third-party app developers."
Though iPad has been an unqualified success for Apple, the initial reaction to the tablet was lukewarm at best. People mocked its name, dismissed it as little more than an overgrown iPod touch, and speculated that it could be Apple's second Newton--a big, giant flop. "I kind of got depressed today. It knocks you back a bit," Jobs told Isaacson the night after he unveiled the iPad.
Isaacson writes that Jobs enjoyed asking job candidates "offbeat" questions to test their ability to think on their feet and gauge whether they had the right personality mix to succeed at Apple. The author recounts how on one occasion, Jobs began peppering a potential hire, who was "too uptight and conventional," with unusual questions -- and even interrupted his answers with "Gobble, gobble, gobble, gobble." "How old were you when you lost your virginity?" Jobs asked. He continued, "Are you a virgin?" adding, "How many times have you taken LSD?"
Isaacson's <a href="http://www.huffingtonpost.com/2011/10/20/steve-jobs-google-grand-theft_n_1023111.html" target="_hplink">biography lays bare some of the animosity Jobs</a> reportedly felt toward Google following its launch of Android. Jobs described Android as a "grand theft" that stole from the iPhone. "Our lawsuit is saying, 'Google you f***ing ripped off the iPhone, wholesale ripped us off,'" Jobs told Isaacson in a conversation about a patent lawsuit Apple had filed. "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product." "I'm willing to go thermonuclear war on this," Jobs added.
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