Can A Better Vibrator Inspire An Age Of Great American Sex?

Can Better Sex Toys Change The Way We Think About Sex?

Sex toys have transformed into sophisticated and well-designed gadgets that take their inspiration from Apple not Hustler. But one company has a bigger hope: that a better machine could mean better sex for a repressed nation.

The offices of Jimmyjane are above a boarded-up dive bar in San Francisco's Mission district. There used to be a sign on a now-unmarked side door, until employees grew weary of men showing up in a panic on Valentine's Day thinking they could buy last-minute gifts there. (They can't.) The only legacy that remains of the space's original occupant, an underground lesbian club, is a large fireplace set into the back wall. Porcelain massage candles and ceramic stones, neatly displayed on sleek white shelves alongside the brightly colored vibrators that the company designs, give the space the serene air of a day spa.

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