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James Carville, Mary Matalin Shill For Maker's Mark In New Ad (VIDEO)


Carville Matalin Makers Mark

Much has been written about the opposites-attract romance of James Carville, a Democratic commentator and strategist, and Mary Matalin, his wife and Republican strategist. Well, there's finally something they can both agree on: Maker's Mark.

In the below clip, Carville and Matalin are both members of the same party for once. The cocktail party, that is. Whisky, apparently, is the key to make everyone get along.


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    <a href="" target="_hplink">Rokk Vodka</a> is made with glacial water from Kallby, Sweden. The company has <a href="" target="_hplink">partnered with The Lonely Island</a> on ad spots as well -- the brand isn't afraid to get noticed. <strong>Marketer/Importer:</strong> Diageo <strong>2011 Volume:</strong> 200 <strong>Percent Change:</strong> 122.2%

  • 4. Fireball Cinnamon Whisky

    Fireball has been around only <a href="" target="_hplink">since 2007</a> in the U.S. but apparently people like their whisky with a tinge of sweetness. Or maybe they just like the slogan: "<a href="" target="_hplink">Tastes Like Heaven, Burns Like Hell</a>." <strong>Marketer/Importer:</strong> Sazerac <strong>2011 Volume:</strong> 180 <strong>Percent Change:</strong> 157.1%

  • 3. Malibu Prepared Cocktails

    The coconut-flavored Malibu rum doesn't need any mixers anymore. The brand offers <a href="" target="_hplink">ready-to-drink Malibu Rum Punch</a>, with pineapple, banana, passion fruit and mango flavors as well as Malibu Caribbean Cosmo with coconut, lime, orange and cranberry flavor. <strong>Marketer/Importer: </strong>Pernod Ricard USA <strong>2011 Volume: </strong>150 <strong>Percent Change:</strong> 158.6

  • 2. Familia Camarena Tequila

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  • 1. Skinnygirl Cocktails

    Bravolebrity Bethenny Frankel must be thrilled with her reality success, which no doubt has a significant part in the major increased sales of her <a href="" target="_hplink">low-calorie cocktail line</a>. Based on these numbers, it seems as if Frankel has identified a successful niche: ladies who like to drink but are diet-conscious. Or maybe Frankel just has a ton of diehard fans. <strong>Marketer/Importer:</strong> Beam Inc. <strong>2011 Volume:</strong> 586 <strong>Percent Change:</strong> 388.3%


Filed by Carey Polis  |