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Brooklyn Nets Logo Redesigned By Andrew Guirguis For 'Reset The Nets' Campaign (PHOTOS)

Posted: Updated: 05/18/2012 1:50 pm

Brooklyn Nets

If you found yourself underwhelmed by Jay-Z's logo design for the Brooklyn Nets, we invite you to check out "Reset The Nets," a personal campaign from designer Andrew Guirguis who has taken it upon himself to craft up new designs for the sports team. Guiguis explains:

Like a lot of designers, aesthetes and basketball fans around the world, I was disappointed and a little bemused by the Brooklyn Nets branding unveiled in early May 2012. The designs, from logo through to caps and pennants, lack the craft and vision one would expect from a brand driven by Jay-Z."

Jay-Z, a minority owner for the Nets, unveiled the black-and-white logo in April and credited the city's subway signs from 1957 as inspiration for the design.

He explained the "gritty" essence of the logo and again stressed the logo's intention to celebrate the borough's "classic" no-fuss roots, similarly touted in the first Brooklyn Nets commercial debuted in May.

We're guessing the logo is here to stay, but take a look at Guirguis' designs below for a peek at what the logo could have been. Which is your favorite?

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  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

  • Andrew Guirguis

The official Brooklyn Nets logo:

brooklyn nets

Watch Jay-Z discuss his design below:

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Filed by Inae Oh  |