Never underestimate the Power of Paris. Paris Hilton, celebutante queen of the early aughts and predecessor of Kim Kardashian, is still chugging along and is set to debut her fifteenth fragrance this summer, called Dazzle.

Women's Wear Daily reports that Hilton, who has been slapping her name on scents since 2004, is using the newest product to express (what else?) "her own personality." And why not? It's been working for nearly a decade: sales from Paris Hilton fragrances have generated $1.5 billion over the past eight years, reports WWD, and Dazzle will likely add $20 million to $25 million more.

Or, as Paris told FHM earlier this year, "My fragrances are doing really well at the moment." You don't say.

Still, Paris' continued success may come as a surprise (it certainly did to us). Her celebrity has waned since the "Simple Life" days, evidenced by the cancellation of her latest reality TV endeavor.

Although she doesn't like to dwell on it (when ABC's Dan Harris pointed it out in Hilton's latest TV interview, she stormed off the set), Hilton must keep hustling to stay relevant. As Kim Kardashian BFF Jonathan Cheban told The Huffington Post, "Paris is so jealous... Forget Paris, Kim is now bigger than movie stars. Paris who?"

Paris the perfume maven, that's who. Read more about Dazzle and Hilton's new musical project (yup, there's a second album in the works) at WWD.com.

See more celebrities with perfume lines:

Loading Slideshow...
  • Britney Spears

    (WireImage photo)

  • Elizabeth Taylor

    (WireImage photo)

  • Jennifer Lopez

    (Getty photo)

  • Celine Dion

    (Getty photo)

  • Usher

    (Getty photo)

  • Sarah Jessica Parker

    (WireImage photo)

  • Jessica Simpson

    (WireImage photo)

  • Paris Hilton

    (Getty photo)

  • Jennifer Aniston

    (WireImage photo)

  • Justin Bieber

    (Getty photo)

  • Kim Kardashian

    (WireImage photo)

  • Katy Perry

    (WireImage photo)

  • Beyonce

    (FilmMagic photo)

  • Taylor Swift

    (Getty photo)

  • Sean "Diddy" Combs

    (WireImage photo)

  • Derek Jeter

    (WireImage photo)

  • Reese Witherspoon

    (Getty photo)

  • Celine Dion

    (Getty photo)

  • Christina Aguilera

    (WireImage photo)

  • Khloe Kardashian & Lamar Odom

    (WireImage photo)

  • Snooki

    (WireImage photo)

  • Curtis "50 Cent" Jackson

    (Getty photo)

  • Antonio Banderas

    (WireImage photo)

  • Halle Berry

    (Getty photo)

  • Rihanna

    (WireImage photo)

  • Donald Trump

    (Getty photo)

  • Selena Gomez

    (Getty photo)