The YouTube video, which took 90 minutes to film, features all of Litzky Public Relations' employees in the firm's office and around the Hoboken waterfront. The entertaining clip includes choreographed moves, lip-syncing and even some yoga moves on company branded mats.
But releasing the video was also a strategic move to lure talented candidates with an appreciation for all things pop culture, the firm explained. And so far, the 'ad' seems to have worked.
"We’ve had more than 4,500 views of the video and have received about 100 resumes for the two positions we are currently looking to fill," Michele Litzky, president and founder of LPR told The Huffington Post.
What do you think? Is this a clever way for small firms to reach the right candidates on a budget?
Watch the original Carly Rae Jepsen 'Call Me Maybe" song below.
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