Pizza Hut, perhaps recently best known for its various novelty pizza gimmicks such as the Crown Crust hamburger pizza and the $10,000 engagement package, is launching an ambitious campaign to get its customers to think beyond pizza: it's going after the sub.
The P'Zolo is available now in three flavors -- Meat Trio, Buffalo Chicken and Italian Steak. The ad campaign is a pretty direct attack at Subway -- on Pizza Hut's online delivery section this ad appears:
The New York Times reports that the pricing at $3 each or two for $5 -- similar to that of a sandwich -- is no joke. That, on top of certain campaign lines such as "Say so long to a footlong" and "More bang for your 5 bucks" makes Pizza Hut's mission pretty clear.
The company is also wrapping a Chicago subway train with an ad. Check it out:
We're eager to see if Subway is going to fight back, or simply ignore its newfound competitor.
Here's the never-before-seen ad spot: