Pizza Hut's P'Zolo Takes On Subway Sandwiches (VIDEO)

06/01/2012 11:30 am ET | Updated Jun 01, 2012

Pizza Hut, perhaps recently best known for its various novelty pizza gimmicks such as the Crown Crust hamburger pizza and the $10,000 engagement package, is launching an ambitious campaign to get its customers to think beyond pizza: it's going after the sub.

The P'Zolo is available now in three flavors -- Meat Trio, Buffalo Chicken and Italian Steak. The ad campaign is a pretty direct attack at Subway -- on Pizza Hut's online delivery section this ad appears:


The New York Times reports that the pricing at $3 each or two for $5 -- similar to that of a sandwich -- is no joke. That, on top of certain campaign lines such as "Say so long to a footlong" and "More bang for your 5 bucks" makes Pizza Hut's mission pretty clear.

The company is also wrapping a Chicago subway train with an ad. Check it out:


We're eager to see if Subway is going to fight back, or simply ignore its newfound competitor.

Here's the never-before-seen ad spot:

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