Mitt Romney is often seen as distant and even cold. Fox News now appears to be working hard to change that perception.
In recent weeks, "America's Newsroom" midmorning hosts Bill Hemmer and Martha MacCallum have touted the personal side of Mitt Romney and his wife, Ann. The hosts have discussed how Mitt Romney grills, that Ann Romney forgets to put the cap on toothpaste and her physical fitness.
The softer pieces stand in contrast to earlier testy interviews with network hosts Bret Baier and Megyn Kelly during the Republican primary. (On May 30 "Fox and Friends" also aired a four-minute video attack-ad style video on President Barack Obama but Fox later pulled it from its website, releasing a statement saying senior level officials had not authorized it.)
At an April 15 closed-door fundraiser, Romney said that Fox News is watched by "true believers" and that he needed to reach a broader audience of independents and women to win the election, according to NBC News.
Recently Romney has made a flurry of appearances on Fox News, cropping up on the network eight days in May. Three of those instances included interview segments that aired on "America's Newsroom" on May 29, May 30 and May 31. He has also shown up on the early-morning program "Fox and Friends" and been interviewed by Neil Cavuto and Sean Hannity.
Also in May, Romney appeared in an interview aired on CNN, and two for CBS (including one with his wife) and on local television.
If the past month serves as an indicator, then Romney will continue to appear on Fox a great deal, sometimes accompanied by his wife.
Video produced by Hunter Stuart.