BOSTON—Starting a new candy brand from scratch might seem ill-fated in an industry filled with iconic brands like M&Ms and Snickers. But that isn't stopping Nicky Bronner.
The home-schooled 15-year-old is out to build Unreal Brands Inc., a food business on a mission to "unjunk" snacks by creating products that contain only natural ingredients.
"I love to eat candy," said the sandy-haired teenager while surrounded by samples of his new products, which are near-replicas of candies such as Milky Way and Reese's Peanut Butter Cups.
Nicky came up with the business idea following a dispute with his parents regarding his sweet tooth and their push for him to eat healthier snacks. His start-up's candy will land in Target Corp., TGT +0.62% Kroger Co., KR +4.44% BJ's Wholesale Club Inc. and CVS Caremark Corp. CVS +1.39% over the next few months.