The hot media marketing strategy of the moment: land the rights to new Internet domain names.
Several major media corporations spent big on applications for new generic Top Level Domains, including three of the four American broadcast networks, the BBC and the Boston Globe, according to documents released Wednesday by ICANN.
Included in the massive list of more than 1,900 applications released by ICANN on its "Reveal Day" were submissions for .abc, .cbs, .fox, .hbo, .bbc, .boston and .showtime by the relevant companies. Guardian News & Media, the London-based publisher, spent the most, applying for four gTLDs: .guardian, .guardianmedia, .observer and .theguardian. Xinhua, the Chinese state news agency, applied for two gTLDs in Chinese characters.