06/14/2012 06:09 pm ET | Updated Jun 16, 2012

Paula Deen Launching New Prepared Food Line, Shopping TV Show

Thought Paula Deen wouldn't be able to recover from the backlash of her diabetes announcement? Think again. Deen's been pretty busy lately. She's developing a new line of food products to be available at retail stores nationally starting in 2013, with some initial products available as early as September. By teaming up with the Nanco Group, an upstate New York supplier, Deen hopes to sell a variety of products (specifics not yet revealed) that you can prepare at home.

Deen is also currently shopping around a new cooking competition/game show called "Food Chain," with Zodiak USA, Variety reports. It seems to be a knockoff of a popular Italian show "Cuochi e Fiamme."

This is all, of course, in addition to the recipes and content Deen is providing to Novo Nordisk, as part of her endorsement deal of the diabetes drug Victoza.


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