Jim Messina, Obama Campaign Manager, Sells The President's Message And Brand

The Man Selling Obama's Message And Brand

The day after Jim Messina quit his job as White House deputy chief of staff last January, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken. He was about to begin a new job as Barack Obama's campaign manager...

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