Adidas has caused an uproar with the release of its new JS Roundhouse Mid sneaker. The reason for the uproar? The sneaker, designed by Jeremy Scott, comes with a bright orange shackle attached to each ankle by a chain.
Many people have expressed outrage over the sneaker's connection to slavery and prison life. By targeting the sneaker to the urban market, they argue, Adidas is demonstrated blatant disrespect, disregard, and maybe even racism toward its consumer base. Others argue that critics are being too sensitive. They insist that the new sneaker has nothing to do with the legacy of slavery or prison, but is simply an attempt to make an edgy artistic statement.
Is the new sneaker racist? Does it respect urban consumer? Or are we being too sensitive?
Join us for a live discussion at 4:00PM Eastern Standard Time on Tuesday, June 19, 2012!