In what can only be called a painfully cute and incredibly logical move, Sanrio -- the company behind Hello Kitty -- is partnering up with popular self-serve frozen yogurt chain Yogurtland again for a special line of summer products.
This second collaboration between the two companies will include Sanrio-branded biodegradable spoons and paper cups featuring Hello Kitty, and her friends Little Twin Stars, TuxedoSam, and Badtz-Maru. Yogurtland locations will also sell key chains, buttons, totes, and coin purses. Each character will correspond to a city in the designs, and it's no surprise that the star of the Sanrio crew, Hello Kitty, is paired with Hollywood.
To celebrate the launch of the partnership, Hello Kitty, Badtz-Maru, and TuxedoSam will appear at the Yogurtland in Universal City on July 10 from 11 a.m. to 2 p.m. To top off all this fanfare and cuteness, guests at the event will enjoy photo opportunities as well as free yogurt and other Yogurtland merchandise. Yum!
Check out our slideshow of the best yogurt in LA, which includes Yogurtland!