In her new video for "National Anthem," Lana Del Rey plays Jacqueline Kennedy Onassis opposite New York rap star A$AP Rocky's John F. Kennedy.
It's a nearly eight minute video for the track off of Born to Die, Del Rey's first album. Throwing A$AP into the mix actually makes a bit of sense, as the song was produced by Emile Haynie and Jeff Bhasker, two maestros with resumes rich with hip-hop and rap productions.
Bhasker and Hanynie also worked on fun.'s latest album, which is interesting because this video's director, Anthony Madler, also directed fun.'s visuals for "Some Nights."
Rocky said he believes the video is ahead of its time. "We did a video together ... [it's] some swag sh--," he told a German reporter (via MTV). "I play JFK, she plays Jackie O, you know, some cool, trippy sh--, some really 2015 sh--. People gonna get it in like three years, and that's the whole purpose of it."
And as for Lana? "Every so often, I top what I've done, and this video is definitely the most beautiful thing I've ever done," she said. "I wrote a treatment for me and A$AP Rocky, because i just thought he'd be really perfect to star in it."
Save for the fact that the song is called "National Anthem," its hard to see how the presidency and death of JFK really figure in here. There are references to a handsome and wealthy man, but not much else. The takeaway line from the whole song: "Money is the anthem of success." Here are one of her verses:
It's a love story for the new age
For the six page
Want a quick sick rampage?
Wining and dining
Drinking and driving
Excessive buying
Overdose and dyin'
On our drugs and our love
And our dreams and our rage
Blurring the lines between real and the fake
Dark and lonely
I need somebody to hold me
He will do very well
I can tell, I can tell
Keep me safe in his bell tower, hotel
Watch the video above and let us know what you think in the comments. For more Lana, check out videos and photos in the gallery below.
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LANA DEL REY - CARMEN
BIO PIC JOSH RACHLIN THE SWEETHEART THANK YOU TO ALL OF THE BEAUTIFUL FILM MAKERS THAT HELPED MAKE THIS VIDEO. ESPECIALLY Art Leal Alex Yakimush @FrankRamblings Greg Hensley Paul Synnott www.youtube.com/user/psynno1 Valentine directed and shot by Kevin D Schaefer www.kevinschaeferphoto.com Miss Poledance Australia Felix Cane footage by Delicatessen Films Nirimmi Dylan King David DeSafey www.pyrotalk.com Stuart Cooke Sam Kash Film Archives My Footage Best Shot Classic Images Enoch Magazine Ford Archives Discovery "The Barefoot Contessa" Courtesy of MGM Media Licensing Outtro music courtesy of Musopen
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Ariel Foxman And The Council Of Fashion Designers Of America Celebrate Jason Wu At "InStyle's Dinner With A Designer"
WEST HOLLYWOOD, CA - APRIL 19: Singer Lana Del Rey, designer Jason Wu and actress Emma Roberts attend 'InStyle's Dinner With A Designer' celebrating Jason Wu hosted by Ariel Foxman and The Council of Fashion Designers of America at Soho House on April 19, 2012 in West Hollywood, California. (Photo by Alexandra Wyman/Getty Images for InStyle)
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Echo Award 2012 - Show
BERLIN, GERMANY - MARCH 22: Lana Del Rey performs at the Echo Awards 2012 at Palais am Funkturm on March 22, 2012 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)
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Echo Award 2012 - Show
BERLIN, GERMANY - MARCH 22: Lana Del Rey performs at the Echo Awards 2012 at Palais am Funkturm on March 22, 2012 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)
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The BRIT Awards 2012 - Arrivals
LONDON, ENGLAND - FEBRUARY 21: Singer Lana Del Ray attends The BRIT Awards 2012 at the O2 Arena on February 21, 2012 in London, England. (Photo by Gareth Cattermole/Getty Images)
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Mulberry: Front Row - LFW Autumn/Winter 2012
LONDON, ENGLAND - FEBRUARY 19: (L-R) Lana Del Rey, Pixie Geldof and Azealia Banks attend the Mulberry Autumn/Winter 2012 runway show during London Fashion Week at Claridge's Hotel on February 19, 2012 in London, England. (Photo by Gareth Cattermole/Getty Images)
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Warner Music Group Grammy Celebration Hosted By InStyle
LOS ANGELES, CA - FEBRUARY 12: Singer Lana Del Rey attends the Warner Music Group Grammy Celebration hosted by InStyle Editor Ariel Foxman at the Chateau Marmont on February 12, 2012 in Los Angeles, California (Photo by Todd Williamson/Getty Images for InStyle)
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Lana Del Rey Performs At Amoeba Music Hollywood
LOS ANGELES, CA - FEBRUARY 07: Singer Lana Del Rey performs at Amoeba Music on February 7, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
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Lana Del Rey Performs At Amoeba Music Hollywood
LOS ANGELES, CA - FEBRUARY 07: Singer Lana Del Rey poses at Amoeba Music on February 7, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
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Lana Del Rey - Video Games
Album Born To Die Out Now Worldwide Buy the album: Amazon: bit.ly iTunes: bit.ly www.lanadelrey.com www.facebook.com twitter.com HOLLYWOOD SAD CORE SUMMERTIME SADNESS DOPE SPECIAL THANKS TO Tim van den Hoff (vloedlicht.nl) and Andrew Livingston whose films inspired this video. Super-8 footage courtesy of Tim van den Hoff (vloedlicht.nl) Super 8 "Summer 2007" footage courtesy of Andrew Livingston Downtown Los Angeles Anamorphic Super 8 Footage and Hollywood Sign Anamorphic Super 8 footage courtesy of Ryan Weight inside Chateau Marmont footage courtesy of John Harrier Jr. Hollywood Blvd. footage courtesy of CDD TV: cdd-tv.linternet...
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Lana Del Rey - Goodbye Kiss in the Radio 1 Live Lounge
Lana Del Rey performs her cover of Kasabian's Goodbye Kiss for Fearne Cotton from the BBC Radio 1 Live Lounge. Listen to the whole session, her interview with Fearne and pictures here www.bbc.co.uk
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Lana Del Rey - Blue Jeans
Pre-order Blue Jeans EP on iTunes: smarturl.it Born To Die - Album Out Now: smarturl.it Directed by Yoann Lemoine www.lanadelrey.com www.facebook.com www.twitter.com Music video by Lana Del Rey performing Blue Jeans (Official Video). © 2012 Polydor
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Lana Del Rey - Born To Die
Album Born To Die Out Now Buy the album: Amazon: www.smarturl.it iTunes: www.smarturl.it www.lanadelrey.com www.facebook.com twitter.com Director: Yoann Lemoine Production Company: Iconoclast Music video by Lana Del Rey performing Born To Die. (C) 2011 Polydor Ltd. (UK)
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Lana Del Rey - Video Games (Live on SNL)
Album Born To Die Out Now Buy the album: Amazon: www.smarturl.it iTunes: www.smarturl.it www.lanadelrey.com www.facebook.com twitter.com Lana Del Rey performing Blue Jeans live on Saturday Night Live, Jan. 14th 2012. © 2012 Interscope
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The Huffington Post | By Kia Makarechi Posted: 06/27/2012 10:47 am Updated: 06/27/2012 10:55 am