The signs were just installed in the store's branch in the Mall of the Emirates in Dubai, and the chain plans to insert them in their other shops around Dubai as well.
The art is surprising and beautifully detailed (the man climbing the ladder of reference books for the "reference section," the hero inside the dragon's eye in the "fantasy & sci-fi," the carrot in the whisk for "cooking").
Now if only they'd start doing stuff like this in the United States. Sigh.
For more art by Patrik Svensson, click here!