So Volkswagen and ad agency DDB Berlin decided raise awareness with a video, brought to our attention by Buzzfeed. And it's really, really good.
The concept? Take a real-life YouTube makeup artist with a massive following (in this case, Nikkie of NikkieTutorials) and have her putting on makeup. Then, well, make her crash. The result is "A Crash Course to Shine," the most jarring instructional makeup video you'll ever seen.
Check out the video above as well as Volkswagen and DDB Berlin's explanation below. What do you think of the video?
"Have a beautiful day!!"
<a href="http://twitpic.com/91nsx4" target="_hplink">http://twitpic.com/91nsx4</a>
Rihanna
"Just realized how dumb u look takin self pix on iPhone thanx to @leandra246"
<a href="http://instagr.am/p/KEe0oyBMys/" target="_hplink">http://instagr.am/p/KEe0oyBMys/</a>
AnnaLynne McCord
"I woke up this morning and decided I'm over Hollywood's perfection requirement. To all my girls(and boys) who have ever been embarrassed by their skin! I salute you! I'm not perfect - and that's okay with me!"
<a href="http://twitpic.com/9h9dm3" target="_hplink">http://twitpic.com/9h9dm3</a>
Katy Perry by Russell Brand
@Twitter
Snooki
"No make up day :) and IDC :)"
<a href="pic.twitter.com/ikJ1JJLX" target="_hplink">pic.twitter.com/ikJ1JJLX</a>
Katy Perry
"Reunited and it feels so good... Me & Kitty Purry havin a kip."
<a href="http://twitpic.com/7lhr69" target="_hplink">http://twitpic.com/7lhr69</a>
Jennifer Love Hewitt
"The no make up look... Glam look to follow"
<a href="http://lockerz.com/s/202020384 " target="_hplink">http://lockerz.com/s/202020384 </a>
Nicole Scherzinger
"Uhh...Does anyone know how to work this twisty towel thing? Haha!"
<a href="http://say.ly/ObH1iZN " target="_hplink">http://say.ly/ObH1iZN </a>
Kelly Osbourne
"Just found my favorite pj's! Got to be up at 5am for @e_fashionpolice thank god for my jet lag & comfy bed night night #tweethearts"
<a href="http://instagr.am/p/L1mX8xgb0n/" target="_hplink">http://instagr.am/p/L1mX8xgb0n/</a>
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A few years ago, theTelegraph found that nearly 500,000 road collisions in England every year are caused by female drivers putting on makeup behind the wheel.
thats 500,000 PER YEAR ! ...and thats just in a relatively small country like England
sorry to have to say it, but there are A LOT ofReallyStupidWomen out there
and notJustStupidButStupidANDVain
at least VW is warning us about these types
i mean, not to generalize, but women are less skilled drivers (we all know its true)
so, with that disadvantage already, they try to drive and put on make-up?
not a good idea.
ghee99: wow!<br><br>A few years ago, the<em>Telegraph</em> found that nearly <b>500,000 road collisions in
They throw out a statistic and cite it with the name of a paper alone? That's it? I can't even find a single article that matches the Telegraph and 'make-up' / accidents. And if it is a legitimate figure, surely it would pack more punch if they gave credit to a government study or stated the date of the article. As it is, it's a well made advert that could just as well have said '500,000 women per year in the UK enjoy singing Abba songs' - Any generic paper. It would have had the same impact on my skepticism meter.
shn525: They throw out a statistic and cite it with the
If the makeup application wasn't frightening enough, the crash got my attention. My makeup while driving days are far behind me... I stopped doing that years ago but this is a great reminder that fixing your lipgloss or checking if your nose is shiny while barreling down the freeway could be fatal.
Erika_Costello: If the makeup application wasn't frightening enough, the crash got
Thank you for the warning. I will not watch it. I am sick of seeing car crashes in every movie, tv show and, of course, real life. Car crashes are the leading cause of death in our country. I have lost people I loved to car crashes and been in several myself. I have PTSD from it all. It makes me feel sick and scared every time I have to drive or ride in a car. I dread it, I put it off, I avoid it altogether. I have missed opportunities in other cities over it. I can't stand when an unexpected car crash happens in a movie! I wish they had warning labels. I'm considering giving up watching Grey's Anatomy altogether. Seems like there is a car crash a week on that show.
/rant
Caroleeena: Thank you for the warning. I will not watch it.
I watched it for you, Caroleeena, and it's not too bad, really - Nikkie's in her own room, applying shadow, when she's thrown forward and rhinestones go flying all about, in slo-mo. Nothing more.
It's the unexpectedness that 'jars' you, more than anything...and it's a effective message.
CynAnne: I watched it for you, Caroleeena, and it's not too
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Posted: 06/29/2012 3:46 pm Updated: 06/30/2012 12:32 pm