Savannah Guthrie's debut as co-anchor was not enough to give "Today" a ratings victory on Monday.
Early numbers show that ABC rival "Good Morning America" beat "Today" in both total viewers and the coveted key demographic on Monday, kicking off the weekly ratings rat race.
The Monday win is a notable one for the morning shows, since NBC was likely hoping to get a boost from the interest surrounding Guthrie's first day. Guthrie ascended to the spot a little more than a week after she replaced former co-host Ann Curry following a year that saw the NBC show fall from its perch as the number one morning show on television. "Good Morning America" beat "Today" in April 2012, ending the NBC morning show's 16-year ratings winning streak.
Although "Good Morning America" beat the "Today" show's Monday ratings, either network can still win the week.
Lauer co-hosts NBC's "Today" from 7-9 a.m.
Guthrie co-hosts NBC's "Today" from 7-9 a.m.
Roberts co-hosts ABC's "Good Morning America" from 7-9 a.m.
Stephanopoulos co-hosts ABC's "Good Morning America" from 7-9 a.m.
Rose co-hosts "CBS This Morning" from 7-8 a.m. CBS announced the addition of Rose and Gayle King and a decidedly focused hard news program earlier this year.
King co-hosts "CBS This Morning" from 8-9 a.m.
Doocy co-hosts Fox News' "Fox and Friends" from 6-9 a.m. "Fox and Friends" dominates cable news morning shows.
Carlson co-hosts Fox News' "Fox and Friends" from 6-9 a.m.
Kilmeade co-hosts Fox News' "Fox and Friends" from 6-9 a.m.
Scarborough co-hosts MSNBC's "Morning Joe" from 6-9 a.m. "Morning Joe" focuses solely on hard news and political commentary.
Brzezinski co-hosts MSNBC's "Morning Joe" from 6-9 a.m.
O'Brien co-hosts CNN's 7-9 a.m. morning news program. CNN's "American Morning" fell behind MSNBC and even its own HLN. The network recently announced the return of O'Brien and the replacement of "Amerian Morning" with two new morning programs.
Sambolin co-hosts CNN's 5-7 a.m. morning news program.